Promotional Strategy Manager

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field, or equivalent experience.
• 6+ years of experience in promotional strategy, loyalty strategy, customer engagement, retention marketing, lifecycle marketing, CRM marketing, or related marketing disciplines.
• Demonstrated experience developing strategy and leading cross-functional initiatives that drive measurable business outcomes.
• Strong analytical skills with experience translating customer, financial, and performance data into actionable recommendations.
• Exceptional project management and organizational skills with the ability to lead multiple complex initiatives simultaneously in a fast-paced environment.
• Strong written, verbal, and presentation skills, including experience communicating recommendations and influencing decisions across varying organizational levels.
• Proven ability to build partnerships and drive alignment across cross-functional teams.
• Naturally curious mindset with a passion for understanding customer behavior, identifying opportunities, and continuously improving performance.
• Experience working in ecommerce, retail, or B2B environments.
• Experience developing or managing loyalty programs, customer engagement strategies, or retention initiatives.
• Familiarity with customer segmentation, lifecycle marketing, and personalization strategies.
• Experience with testing methodologies, marketing analytics, and performance measurement frameworks.
• Proficiency with Google Workspace tools, including Google Sheets and Google Slides.

Benefits

Additional Information

Company Summary Zoro.com is a leading eCommerce platform offering nearly 12 million tools, parts and supplies for our business customers. Launched in 2011, we brought a B2C-like experience to the B2B industry, and continue to be at the forefront of digital innovation at the intersection of technology and distribution. We have rapidly grown to over $1 billion in annual revenue and we're just getting started! Job Summary: As the Promotional Strategy Manager, you will own the development and execution of promotional and loyalty strategies that drive customer engagement, retention, and long-term customer value. You will leverage customer insights, performance data, and market trends to identify growth opportunities, shape strategic initiatives, and influence business decisions. This position requires a proactive, curious leader who can independently drive complex initiatives, serve as a subject matter expert, and collaborate across the organization to deliver meaningful business impact. This individual contributor position does not currently include direct reports but may evolve into a people leader role over time. Duties and Responsibilities: Own the development and execution of promotional and loyalty strategies that drive customer engagement, retention, purchase frequency, and long-term customer value. Serve as the subject matter expert for promotional and loyalty strategy, providing recommendations and thought leadership that influence customer engagement initiatives across the organization. Identify strategic opportunities through analysis of customer behavior, promotional performance, market trends, and competitive insights to improve business outcomes. Partner with Product, Marketing, Analytics, Pricing, Merchandising, and Finance teams to define and implement customer engagement initiatives aligned with business objectives. Lead the strategy, design, and evaluation of promotional, loyalty, and incentive programs, including testing frameworks, measurement approaches, and optimization plans. Develop business cases, executive-ready presentations, and strategic recommendations that influence prioritization, investment decisions, and roadmap planning. Manage complex cross-functional initiatives, ensuring alignment across stakeholders, timelines, dependencies, and desired business outcomes. Monitor customer engagement performance and recommend opportunities to improve retention, loyalty, and promotional effectiveness. Stay informed on emerging loyalty, retention, and promotional trends and recommend innovative approaches that strengthen customer relationships and competitive differentiation. Represent promotional and loyalty strategy in meetings across varying teams and organizational levels, advocating for customer-centric solutions and business priorities.

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