CRM Manager

About the role

We are looking for a talented CRM Manager for the Betsson Georgia brand who will drive customer retention and reactivation and ensure continuous growth of the company's revenue. Here we have fast-paced business environment where you will never be short of new challenges. If you want to use the latest technologies while working in a dynamic, friendly and comfortable atmosphere, Betsson Georgia could be the perfect place for you.

Responsibilities

• Monitor customer activity, deposits, and KPIs on a daily basis;
• Develop and execute lifecycle campaigns across activation, retention, reactivation, and churn prevention stages;
• Support VIP segment management including personalized outreach, bonus offers, and escalation to the VIP team;
• Analyze customer behavior data and segment audiences for targeted campaigns; coordinate with the Compliance team to ensure all CRM activities meet regulatory standards;
• Campaign launch, execution, and performance management;
• Develop campaign logic and manage technical launch through CRM/campaign tools;
• Prepare daily and monthly reports for management and Commercial Department stakeholders;
• Conduct A/B testing of campaigns and communication channels to optimize performance;
• Manage bonus and promotional mechanics.

Requirements

• Bachelor's degree in Business Administration, Marketing, Finance, or a related field;
• 3+ years of work experience in a similar role or within the same industry;
• 2+ years of experience in CRM or database analysis;
• Experience working with large datasets;
• Experience using CRM systems and campaign tools;
• Advanced proficiency in Excel;
• Strong communication and collaboration skills;
• Strategic and analytical thinking ability;
• Working proficiency in English, both written and spoken;
• Hands-on experience with CRM platforms;
• Understanding of bonus abuse patterns and responsible gambling frameworks;
• Familiarity with segmentation logic and behavioral triggers;
• Experience with SMS/push notification channels.

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