Paid Media Analyst

Responsibilities

• Campaign Implementation & Activation
• Meta Ads Execution: Direct, hands-on setup of campaigns within Meta Ads Manager, including audience building (Lookalike/Custom), creative testing, and technical troubleshooting.
• Google Ads Management: Implementation and daily management of Search, Display, and Video (YouTube) campaigns.
• Taxonomy & Tracking: Responsible for building rigorous naming conventions and UTM structures to ensure clean data across all platforms.
• Digital Quality Control: Review all digital assets (specs, formats, copies) to ensure they meet the specific technical requirements of Google and Meta before launch.
• Asset Management: Coordinate with production teams to ensure all creative materials are received and formatted correctly for digital delivery.
• Planning & Tactical Support
• Digital Strategy Support: Participate in developing digital tactical plans, using tools like Google Keyword Planner and Meta Audience Insights for simulations.
• Performance Estimation: Assist in projecting digital KPIs (CTR, CPC, CPA) based on historical platform data and current market benchmarks.
• Benchmarking: Assist in research and general benchmarking of digital trends to support new campaign ideas.
• Reporting & Optimization
• Data Extraction: Perform daily data extraction directly from Meta Business Suite and Google Ads.
• Optimization: Monitor live campaigns and proactively recommend bidding adjustments, creative swaps, or audience pivots to improve results.
• Insight Organization: Help "tell the story" of the data by organizing platform results into clear, actionable client-facing slides.

Requirements

• Experience: 1-2 years of experience in digital media.
• Core Technical Requirement: Proven hands-on experience setting up and managing campaigns within Meta Ads Manager and Google Ads .
• Detail-Oriented: High attention to detail regarding tracking codes, platform-specific specs, and budget pacing.
• Proactive Mindset: Ability to identify potential campaign issues before they arise and suggest technical solutions.
• Preferred (Nice to Have)
• AdTech: Knowledge or exposure to Campaign Manager 360 (CM) and Display & Video 360 (DV360) .
• Analytics: Familiarity with Google Analytics 4 (GA4) for post-click behavior analysis.
• Certifications: Active Google Ads (Search/Video) or Meta Blueprint certifications.
• About Monks

Benefits

Additional Information

Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website ( monks.com/careers ). As a Paid Media Analyst , you will be the technical engine behind our digital campaign execution. You will support media strategy leads by translating client briefs into actionable digital plans, with a mandatory requirement for hands-on implementation within Google Ads and Meta Business Suite . Success in this role requires a high level of technical organization and a passion for the "why" behind the numbers. You will ensure that every digital touchpoint-from naming conventions to budget pacing-is executed with precision. You will act as a collaborative bridge between strategy and production to ensure our digital presence is seamless and optimized.

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