Marketing & Category Intern (Full-time, 3-6 months)

Responsibilities

• As a Marketing & Category Management Intern, you'll gain hands-on experience across both marketing and e-commerce operations. You'll support product launches, campaign execution, category growth, and business analysis while working closely with the marketing and commercial teams.
• This role is ideal for someone who enjoys both creativity and analytics, and wants exposure to how products are marketed, managed, and grown in a leading gifting and e-commerce business.
• Marketing (50%)
• Content Creation
• Plan, create, and edit short-form content for social media platforms such as Instagram, TikTok, and YouTube Shorts.
• Support content creation for product launches, festive campaigns, and brand initiatives.
• Visual Design
• Design simple marketing assets, social media posts, stories, banners, and promotional materials using Canva and AI tools.
• Copywriting
• Write captions, product highlights, campaign messages, blog content, and marketing communications.
• Trend & Competitor Research
• Monitor industry trends, social media trends, and competitor activities to identify opportunities for growth.
• Campaign Support
• Assist with the planning and execution of festive campaigns, promotions, product launches, and marketing initiatives.
• Category Management & Operations (50%)
• Product & Category Management
• Support the launch of new products across categories such as flowers, cakes, hampers, gifts, and corporate gifting.
• Assist in product setup, pricing updates, product descriptions, and merchandising activities.
• Market Research
• Conduct competitor analysis and research customer trends, product offerings, and market opportunities.
• Data Analysis
• Analyse sales performance, customer behaviour, campaign effectiveness, and product trends.
• Prepare reports and recommendations to support business decisions.
• Category Operations
• Monitor product performance and identify opportunities to improve sales and conversion rates.
• Assist in inventory monitoring, product assortment planning, and promotional recommendations.
• E-commerce Support
• Help maintain website content, product listings, promotional banners, and category pages.
• Support marketplace and online platform initiatives where required.
• Business Projects
• Assist with ad-hoc projects related to growth, customer insights, merchandising, operations, and category expansion.

Requirements

• Strong interest in e-commerce, marketing, retail, or business.
• Creative mindset with an eye for content and customer engagement.
• Analytical and comfortable working with numbers and spreadsheets.
• Familiar with Canva, CapCut, or similar tools.
• Strong attention to detail and organisational skills.
• Self-driven, proactive, and eager to learn.
• Currently pursuing or recently completed studies in Marketing, Business, Communications, E-commerce, Analytics, or related fields.
• Familiarity with Excel or Google Sheets is preferred.
• Experience creating social media content is a plus.
• Interest in e-commerce, retail, consumer brands, or gifting industries is advantageous.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at FERNS N PETALS SGP PTE. LTD.? Share your experience