Director, MICE & Events (Luxury Hospitality)

About the role

Our client, a renowned luxury hospitality brand, is seeking an experienced Director, Groups, Meetings & Events to lead and drive revenue growth across group bookings, meetings, conferences, and event business segments. This leadership role is responsible for developing commercial strategies, maximizing conversion opportunities, optimizing event space utilization, and leading a high-performing team to achieve business objectives while delivering exceptional client experiences.

Responsibilities

• Commercial & Revenue Management
• Drive and maximize revenue opportunities across Groups, Meetings and Events (GME) segments.
• Develop and execute strategic plans to increase business conversions and market share.
• Review business performance, identify revenue gaps, and implement action plans to achieve budget targets.
• Lead forecasting, budgeting, and business planning activities, including weekly, monthly, and rolling forecasts.
• Monitor key performance indicators, conversion ratios, occupancy trends, and revenue contribution.
• Optimize function space utilization and revenue generation through effective event assessment and diary management.
• Support hotel occupancy strategies by securing group business to establish an early occupancy base.
• Business Development & Market Engagement:
• Identify and pursue new business opportunities while expanding existing client relationships.
• Conduct site inspections, client presentations, familiarization trips, and networking activities.
• Collaborate with tourism boards, industry associations, travel partners, and global sales offices to drive business growth.
• Maintain strong market intelligence on industry trends, competitor activities, and customer needs.
• Participate actively in sales missions, client engagement initiatives, and business acquisition activities.
• Leadership & Team Management:
• Lead, coach, and mentor a high-performing Groups, Meetings & Events team.
• Foster a collaborative, customer-focused, and results-driven culture.
• Support talent development, succession planning, and performance improvement initiatives.
• Ensure team members are equipped with the skills and resources required to achieve business objectives.
• Stakeholder Management:
• Build and maintain strong relationships with internal and external stakeholders, including:Revenue ManagementSales & MarketingEvent ServicesCorporate OfficesConvention & Visitors BureausAirlines and Travel Management CompaniesIndustry Partners and Key Accounts
• Collaborate cross-functionally to deliver commercial objectives and exceptional guest experiences.
• Operational Excellence:
• Ensure accurate management of deposits, commissions, and contractual obligations.
• Review business pace, conversion performance, and market trends regularly.
• Maintain high standards of system utilization, reporting accuracy, and compliance.
• Support achievement of customer satisfaction targets and quality assurance benchmarks.

Requirements

• Degree or Diploma in Hospitality, Business, Marketing, or related discipline.
• Minimum 5 years of leadership experience in Groups, Meetings & Events, MICE, Catering Sales, or a similar hospitality commercial function.
• Proven track record of driving revenue growth and business conversions within the hospitality industry.
• Strong understanding of local market dynamics and global travel and meetings trends.
• Excellent commercial acumen, negotiation, and relationship management skills.
• Strong analytical skills with experience in budgeting, forecasting, and performance reporting.
• Demonstrated ability to lead, motivate, and develop high-performing teams.
• Excellent communication, presentation, and stakeholder management skills.
• Resilient, adaptable, and able to thrive in a fast-paced environment.
• Experience within luxury hotels, integrated resorts, or international hospitality brands.
• Proficiency in Delphi, MeetingBroker, Cvent, or related event management systems.
• Strong network within the corporate, MICE, and hospitality sectors.
• Interested candidates please apply online or send your latest CV to alex.fong @AlwaysHired.com.sg
• AlwaysHired Pte Ltd
• Reg No: R1549345
• EA: 24C2293

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