GCD - Performance, CRM and Scale

About the role

We are makers. We create because we are curious, and we believe that the best way to prove an idea works is to make it real. As the GCD, Scaled CRM & Performance , you will lead the creative vision, systemic strategy, and asset excellence across our clients' largest scaled digital workstreams. This is a transformation-focused senior leadership role built for a modern creative architect who understands how to build hard-working, high-velocity digital campaigns. You will oversee a cross-functional global team delivering thousands of performance-driven assets annually-including sophisticated lifecycle email ecosystems, B2B and B2C landing pages, performance marketing engines, and platform-native digital campaigns. Your mandate is to elevate every transactional touchpoint to world-class excellence (clear, useful, human) while driving a culture of responsible automation. You will lead the consolidation of legacy creative teams across business units, stripping out manual friction to establish a modernized, tech-enabled model where human artistry meets machine speed. This role requires immense change management grit; you must possess the leadership presence and strategic stamina needed to restructure legacy teams, challenge defensive ways of working, and systematically transition a massive operational engine into an automated, AI-native future.

Responsibilities

• Systemic Brand & Performance Direction: Enforce an uncompromising narrative and visual standard across all scaled channels. Ensure that high-volume, localized, and automated assets feel premium, clear, and contextually relevant.
• Client Trust & Growth Portfolio: Act as an authoritative strategic peer to client VPs and Product Marketing Directors (PMMs). Elevate the agency's relationship from a traditional execution utility to a trusted growth partner that proactively unlocks new digital marketing scopes.
• About You
• The essentials:
• Senior Agency Leadership: 12+ years of experience leading cross-functional creative teams within top-tier digital agencies or tech-native brand organizations, with a proven track record managing large-scale global accounts.
• Performance Marketing & CRM Mastery: Deep expertise in the architecture of high-volume digital advertising, lifecycle email infrastructure, data-driven CRM systems, and UX/UI performance metrics.
• Technical Literacy & "Maker" Mindset: A forward-thinking leader who understands the mechanics of how work is made and has a proven interest in using AI suites, dynamic creative optimization (DCO), and automated toolkits to accelerate output.
• Exceptional Craft & Precision: A sharp eye for design, motion, and narrative structure. The ability to look at a highly structured B2B deck, a localized performance banner, or a complex email sequence and immediately identify how to elevate its artistic execution.
• Change Management Grit: The senior-level presence and emotional intelligence required t

Benefits

Additional Information

Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website ( monks.com/careers ).

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