Director-General

Responsibilities

• Commercial Strategy & Business Development
• 1a) Develop and execute comprehensive commercial strategies to achieve revenue and profitability targets for the Singapore market and regional export channel
• 1b) Identify new business opportunities, including new product categories, market segments, and distribution channels
• 1c) Lead negotiations with key suppliers (both local and international) to secure favorable trading terms, exclusive distribution rights, and strategic partnerships
• Supply Chain & Operations Optimization
• 2a) Collaborate with supply chain and logistics teams to ensure optimal inventory levels and efficient distribution
• 2b) Forecast demand and manage stock allocation across channels to minimize stock-outs and excess inventory
• 2c) Oversee trade terms and credit management with customers and suppliers
• Financial & Performance Management
• 3a) Own the P&L for assigned categories or channels, ensuring sustainable margin management
• 3b) Prepare and present regular performance reports, market insights, and strategic recommendations to the board and senior management
• 3c) Monitor competitive landscape, pricing trends, and consumer behavior to inform commercial decisions
• Qualifications & Experience
• Education
• Bachelor's degree in Business, Marketing, Economics, or related field; MBA preferred

Requirements

• Minimum 10 years of progressive commercial experience in consumer goods trading or related industries
• Proven track record of driving double-digit revenue growth and managing large P&Ls (>SGD 20 million)
• Deep understanding of the Singapore retail landscape (both modern and general trade) and regional export markets (Southeast Asia)
• Strong network with major retailers, wholesalers, and industry stakeholders
• Skills & Competencies
• Exceptional negotiation and relationship management skills
• Strategic thinker with strong analytical and commercial acumen
• Excellent leadership, communication, and presentation skills
• Fluency in English required; Mandarin or other regional languages highly valued
• Personal Attributes
• Results-driven and entrepreneurial mindset
• High integrity and ethical standards
• Resilient and adaptable in a fast-paced trading environment
• Collaborative leader who can influence cross-functional teams

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