Marketing Manager

Responsibilities

• Manage the hotel's digital marketing strategy across all channels
• Manage and maintain the hotel website - content updates, performance monitoring, UX improvements
• Develop and execute SEO strategy, managing external contractor for on-page, technical, and local SEO to drive organic traffic growth
• Create and manage all marketing collateral including all menus for F&B- digital and print - ensuring brand consistency
• Build and manage EDM campaigns end-to-end - copywriting, design, segmentation, scheduling, and performance reporting
• Grow and maintain the hotel's email database, ensuring list health and audience segmentation
• Brief and manage external agencies, designers, photographers, and content creators
• Coordinate F&B, spa, events, and accommodation marketing campaigns
• Track and report on performance metrics - traffic, conversions, bookings, open rates, ROI
• Work closely with Revenue Management to align campaigns with rate strategy and demand periods

Requirements

• 3-5+ years marketing experience, ideally in luxury hotel or hospitality
• Proven digital marketing skills - SEO, SEM, paid social, email marketing
• Hands-on EDM experience - proficient in platforms such as Revinate
• Website management, Meta & Google Paid Ad
• Public Relations Experience
• Strong copywriting and creative direction ability
• Ability to produce quality collateral in-house (Canva, Adobe Suite or similar)
• Data-driven - you track what you launch and iterate based on results
• Self-sufficient - you don't need hand-holding, you deliver

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