Account Director, Consumer Brand

About the role

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . More about the role: We are seeking an Account Director to join our Consumer & Brand Practice, leading integrated strategies and execution for a high-profile, fast-moving consumer brand portfolio. This role is ideal for a strategic, culturally attuned leader who thrives in a dynamic environment and can translate product innovation, music culture, and real-time trends into compelling communications strategies and creative, earned-first ideas. You will work collaboratively across account, creative, influencer, social, and strategy teams-while serving as a senior client partner and internal leader driving excellence across multiple workstreams. This role can be based in New York or Los Angeles.

Responsibilities

• Lead Integrated Strategy & Execution
• Lead development and execution of integrated communications strategies grounded in audience behavior, cultural insights, and platform dynamics
• Overseeing complex, multi-channel programs that connect earned media, social, influencer, and cultural relevance
• Lead the strategic planning, development and execution for high-profile events that feature top-tier talent and C-suite executives
• Drive strategic direction across a high-volume, fast-paced product environment, including launches, brand storytelling, and cultural engagement
• Build and maintain strong client relationships, acting as a trusted advisor on communications strategy and execution
• Develop creative ideas tied to product communications that generate high engagement and earned media and social coverage
• Managing and mentor junior team members while contributing to team growth and capability building
• Architect and deliver integrated campaigns spanning product communications, brand storytelling, and cultural engagement
• Translate product innovation and brand positioning into compelling narratives for media, consumers, and cultural audiences
• Ensure alignment across earned, social, influencer, and owned channels to maximize impact
• Drive High-Volume Product Communications
• Oversee communications for a high-frequency product launch environment (200+ launches annually)
• Lead planning and execution across diverse product categories, including AI features, audiobooks, podcasts, and music discovery tools
• Manage multiple concurrent initiatives with strong attention to timelines, prioritization, and quality
• Champion Cultural Relevance & Real-Time Engagement
• Identify and activate against real-time cultural moments, including music trends, artist milestones, and entertainment news
• Guide teams in transforming cultural insights into timely, resonant storytelling
• Ensure campaigns remain relevant within evolving digital and social ecosystems
• Strengthen Brand Narrative & Positioning
• Ensure consistency and clarity across all brand communications, including core offerings
• Connect product launches to broader brand narratives and long-term storytelling
• Lead Cross-Functional Collaboration
• Partner seamlessly with creative, influencer, digital, and strategy teams to deliver integrated outputs
• Drive alignment across internal teams and external stakeholders to ensure cohesive execution
• Contribute to the development and evolution of the practice's social and integrated strategy capabilities
• Manage Relationships & Reputation
• Build and maintain strong relationships with top-tier tech, lifestyle, music, entertainment and culture media as well as cultural influencers
• Serve as a senior client contact, providing strategic counsel and proactive recommendations
• Navigate complex stakeholder environments with confidence and clarity
• Drive Measurement & Optimization
• Oversee measurement frameworks across programs, including social KPIs, campaign performance, and audience engagement
• Ensure consistent application of learning agendas and optimization strategies across accounts
• Translate data and insights into actionable recommendations
• Support Team & Practice Growth
• Mentor and develop junior team members, foster

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