Creative and Content Lead

About the role

ABOUT AVANT ARTE Avant Arte is a curated platform connecting the world's leading artists and public arts institutions with a new generation of enthusiasts, collectors and patrons. In collaboration with the most exciting contemporary artists such as Ai Weiwei, Mickalene Thomas, Maurizio Cattelan and Jenny Holzer, Avant Arte creates limited editions of the highest quality, from prints and sculptures to digital works. With a global community of over 4 million collectors and art enthusiasts, Avant Arte reflects the growing energy and curiosity of a generation transforming how art is discovered, collected, and supported. Together with leading museums and institutions, such as LACMA, the Contemporary Art Society and the Guggenheim, Avant Arte develops fundraising collaborations that strengthen public access to art and engage the new generation of patrons who will shape its future. Make-Ready, our North London print studio, is the largest fine art silkscreen printmaker in the world. Avant Arte's mission is to make discovering and collecting art more accessible, connecting artists, institutions and audiences in meaningful ways that expand art's reach and impact. OUR CULTURE We're a small team with really big ambitions, both for what we want to achieve and also the environment we're building. We want to create a company that remains thoughtful as we scale and tries to be genuinely progressive in how we operate. We want people to really own what they do and be given the autonomy and freedom to make mistakes, learn, and create something meaningful. We all work incredibly hard because we really care about what Avant Arte is here to do - we're looking for exceptional people who are proactive, hungry to learn, and want to put their pride in our collective achievements. We know that creating an inclusive environment that promotes and values diversity is critical if we want to build something with impact and meaning. We believe that having diversity in age, background, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective will make us an infinitely better company. We were shortlisted for Women in Tech's Best Employer - Small Company and Best Benefits, and Otta's top 100 startups to work at. What we need Avant Arte's content and marketing has a reputation as among the most innovative and high-quality of any in the art world, and is an extension of the brand's mission to make collecting art more accessible. The Creative and Content Lead plays a central role in delivering this, leading a team of creatives and specialists in the creation of cut-through content that tells the story of every artwork we release - across both Avant Arte and Make-Ready Editions. With access to some of the world's biggest artists and a mandate for creative excellence, this is a role of unusual breadth and creative opportunity. But it is, first and foremost, a role about running a busy, high-quality content operation. We release multiple edition campaigns every week, and the Creative and Content Lead is the person accountable for the quality of everything that goes out. The marquee creative moments matter enormously - but they sit on top of a well-run machine, and this role owns both the ideas and the engine room. This is not a role for someone who only wants to shape the big creative direction. As much of the job is reviewing, directing specialists, unblocking and holding a consistent quality bar across high volume as it is generating standout ideas. If the day-to-day running of a content machine sounds like a distraction from the "real" creative work, this isn't the role for you. If it sounds like the thing that makes great creative work possible at scale, read on. In a typical week you might be: Working out what our expanding pipeline of releases means for the team - where resourcing is tight, what needs to be designed, and how to maintain quality as volume grows. Reviewing and signing off campaign content across copy, video, photography and design before it goes live. Giving art direction to a photographer on a shoot or a video editor on a cut. Pitching a standout content idea to an artist's team or an institutional partner. Shaping the creative concept for a marquee release. Sitting down with Creative Ops to resequence the week when a launch date moves or a project slips. Briefing a specialist on a new edition and setting the creative bar for it. Rolling up your sleeves to get content over the line when the team is stretched - including stepping into Figma or the CMS yourself. Core responsibilities 1. Content quality and creative direction Leading a team of creative specialists in the creation of content that continues to define the category in which we operate. Acting as the final quality gate on campaign content - reviewing and signing off work across copy, video, photography and design before it goes out, at pace and without becoming a bottleneck. Setting creative direction for edition launch campai

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