TikTok Shop - Spain Shopping Center Operations Manager, Madrid

Responsibilities

• The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.
• Channel Operations: Own Shopping Center channel assortment management and subsidy strategy optimization; leverage local Spanish consumer trends and key category seasonal demand to identify product opportunities, develop campaign plans, and drive execution
• Product Incubation: Improve product cold-start efficiency in the Spanish market, developing incubation strategies from the first order (0-to-1) through scaling (1-to-10), to improve product sell-through efficiency
• User Operations: Optimize the user journey to improve Shopping Center visit penetration and engagement rate; design and execute refined subsidy strategies (coupon packs, BXGY, channel subsidies, etc.) and evaluate subsidy ROI; develop new customer acquisition and existing customer retention strategies to optimize full user lifecycle value
• Cross-team Strategy & Execution: Partner with Product, Algorithm, Recommendation, GNE and central operations teams to identify traffic, assortment and user experience issues, and translate insights into actionable product or operational improvements

Requirements

• Minimum Qualification(s)
• 5 years of e-commerce, marketplace, or platform operations experience; experience in shopping center / marketplace / platform channel operations is preferred
• Deep understanding of Spanish e-commerce consumers, including category preferences, seasonal demand, price sensitivity, the local e-commerce competitive landscape, and fulfillment/returns expectations
• Excellent English proficiency (working language is English, requiring daily collaboration with global cross-functional teams); fluent in both written and verbal communication. Spanish proficiency is preferred, especially for understanding local market trends, user feedback, and partner communication
• Ability to build an operational data/metrics system; able to analyze the conversion funnel (visit → click → add-to-cart → order), evaluate subsidy ROI, and design A/B experiments to drive business growth
• Goal-oriented with strong ownership mentality; able to independently drive projects from 0 to 1
• Excellent cross-cultural and cross-team communication and collaboration skills
• Preferred Qualification(s)
• Experience with TikTok or short-video e-commerce operations
• Strong understanding of key Spanish consumer categories and seasonal demand patterns
• Experience building operational metrics frameworks or data dashboards

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