Assistant Manager / Executive, Marketing, Singapore (2-Year Contract) - Retail Malls

Responsibilities

• Plan, execute and manage marketing campaigns and access against goals (ROI and KPIs)
• Conduct post campaign analysis, keep track of budgets, prepare monthly reports for internal analysis and day-to-day campaign monitoring
• Liaise with internal stakeholders and external agencies to ensure successful running of projects and create awareness for the mall's activities
• Proactively plan and initiate joint collaborations with tenants and garner participation for mall's programs and CapitaLand various initiatives to drive sales
• Manage social media platforms and integrate online activities with offline marketing promotions
• Monitor social channel conversations and act on any insights that can further enhance the customer experience and branding of CapitaLand Malls
• Housekeep and update content of various digital and social media platforms
• Proactively market in-mall advertising spaces to generate additional revenue for the mall
• Manage and supervise Digital Services Advocates

Requirements

• Degree in Mass Communications, Marketing, or a related field
• Preferably with 2-3 years working experience in a similar capacity
• Creative, resourceful, and good interpersonal skills
• Excellent written and verbal communications skills
• Computer literate with strong proficiency in Microsoft Office applications, social media, and other relevant digital tools
• Fast and independent with strong organizational skills
• Self-motivated and able to work under pressure
• Data-driven, results-oriented and able to meet tight deadlines
• Prior knowledge in AEM and SAP will be a plus
• Prepared to work in a fast pace and dynamic retail environment

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