Senior Strategist (Commerce)

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .

Responsibilities

• Own the strategic direction on your accounts with autonomy and confidence, from brief intake to creative sell-in.
• Write compelling, insightful creative briefs that take genuine leaps
• Build and sustain trusted relationships with mid-to-senior clients, positioning yourself as a strategic partner, not just a supplier.
• Actively contribute to new business pitches and proactive strategic thinking that opens new revenue opportunities for the agency.
• Manage and mentor junior strategists, setting high standards and investing in their development.
• Demonstrate an ability to extract and work with data to drive meaningful information & insight.
• Ensure creative ideas are supported by customer and marketing insights that will meet client business objectives.
• Drive effectiveness thinking across your accounts, building measurement into briefs from the start.
• Contribute to departmental initiatives and help raise the quality of strategic output across the strategy team.
• Key Performance Indicators
• Quality and ambition of strategic output; measured through client satisfaction, creative outcomes, awards and peer review.
• Client satisfaction and trust; evidenced by client retention, scope growth and qualitative feedback.
• Effectiveness outcomes; demonstrated through post-campaign evaluation, effectiveness award entries and proof of commercial impact.
• Team development; progress & support of direct reports.
• Pitch contribution; proactive ideas and strategic inputs that meanin

Requirements

• A Global Beverage Icon - Global Commerce Strategy
• While your core focus will be on this global commerce account - one of the most high-profile and commercially significant in the agency - you will also be part of a central team of strategists giving you exposure to a wider range of clients, projects and strategic problems to help solve.
• Our focus is on growing our client's businesses across all commerce moments. As a result, having good commercial understanding of achieving growth is a must.

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