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Marketing Director - $4K-$5K USD Monthly + Remote - US HealthTech IT Services Company

External
UPROSPECT logoUprospect · Medellín, Colombia
Full-timeRemote1w ago
Content MarketingEmail MarketingHubSpotLeadershipSEO
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Responsibilities

  • Develop and execute a comprehensive SEO strategy , including technical SEO , on-page optimization, keyword research, backlink strategy, and performance monitoring focus on B2B marketing sales (HANDS-ON) .
  • Own and continuously optimize the company website , including content updates, landing pages , UX copy , and conversion improvements (HANDS-ON).
  • Lead the content marketing strategy across blogs, case studies, whitepapers, newsletters, and social media channels to generate revenue.
  • Build and manage the editorial calendar to ensure consistent, high-quality content production to engagement audience.
  • Manage B2B email marketing campaigns , nurture sequences, and newsletters targeting prospects and existing clients to generate revenue.
  • Track, analyze, and report on marketing KPIs including organic traffic , engagement, rankings, and lead generation metrics.
  • Research industry trends in SEO, HealthTech , digital transformation, and B2B marketing to continuously improve strategy and execution.
  • 5 - 6+ years of experience in digital marketing with a strong focus on SEO and content strategy FOCUS on B2B Marketing sales (revenue).
  • Proven success driving organic growth, keyword rankings, website traffic, and B2B lead generation to engage potential clients.
  • Strong expertise in technical SEO and modern SEO tools such as Ahrefs, SEMrush, Google Search Console , or similar platforms.
  • Exceptional English writing and communication skills (C1 or higher).
  • Experience managing websites through CMS platforms such as WordPress, Webflow, or similar tools.
  • Strong understanding of B2B marketing and content creation for technical audiences.
  • Experience with B2B email marketing platforms such as HubSpot, Mailchimp , or similar tools.
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Benefits

Health insurance

Additional Information

Our client is seeking a highly skilled and strategic Marketing Lead to drive digital growth, brand positioning, SEO performance , and content marketing initiatives focus on revenue across the organization. This is a senior individual contributor role responsible for owning the company's digital marketing ecosystem - including SEO strategy, website optimization, thought leadership content, email marketing, everything focus on making B2B sales.


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