Product Marketing Director

About the role

We are looking for an experienced Product Marketing Director with deep experience in the artificial intelligence and quality engineering space to join our team. You will develop persona-based positioning and messaging that builds awareness, preference, and loyalty with our target audiences. This person will work closely with field and demand marketing, product management, and sales teams to evangelize our message, build customer relationships, and develop value-focused content to drive pipeline growth and conversion.

Responsibilities

• Develop an intimate understanding of our customers and their most pressing business challenges through market interactions, research and feedback loops.
• Develop value-oriented messaging that articulates our value proposition to target buyers and markets and our differentiation in the marketplace
• Collaborate with other members of the marketing team to develop programs to drive demand and grow the sales pipeline.
• Represent Tricentis externally at conferences, thought leadership forums, and in customer meetings in a credible and compelling manner
• Influence upstream product roadmap decision making in partnership with PM and solution architects
• Conduct win/loss interviews and quarterly win/loss analysis to gather insights on our competitive positioning, product strengths and weaknesses, and market opportunities for improvement.
• Monitor and report on the effectiveness of competitive strategies, making recommendations for continuous improvement.

Requirements

• 10+ years of overall experience, including at least 2 years in software testing, DevOps, or AI within the software delivery lifecycle.
• Must have a player, and coach mentality in leading teams across multiple SaaS products.
• Strong skillset in content marketing/content creation.
• Communication Skills: As a natural storyteller, your ability to take a technical concept and translate it into meaningful business value for a quality assurance and engineering audience.
• Strategic thinker with the capacity to execute on a detailed level with a passion for success.
• Ability to effectively prioritize and manage multiple projects.
• Outstanding analytical ability and very strong written and verbal communication skills.
• Must demonstrate strong curiosity for new marketing trends and best practices that apply to Tricentis' target market.
• Professional team player with strong leadership, communications, and interpersonal skills.
• BS/BA degree required
• Tricentis Core Values:
• Demonstrate Self-Awareness : Own your strengths and limitations.
• Finish What We Start: Do what we say we are going to do.
• Move Fast : Create momentum and efficiency.
• Run Towards Change : Challenge the status quo.
• Serve Our Customers & Communities : Create a positive experience with each interaction.
• Solve Problems Together: We win or lose as one team.
• Think Big & Believe : Set extraordinary goals and believe you can achieve them.

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