Associate Digital Marketing Manager

About the role

Since 1935, we've been on a mission to bring a little extra happiness to everyday life and inspire connections over food. We select the finest ingredients the world has to offer, craft premium products made with love, and never settle for shortcuts. We believe that when we share our food, we share a part of ourselves - and that's the only way we'd put our name on it. Today, our small family company has grown into a national leader in specialty olives, peppers, and sauces under the leadership of CEO Jeff Mezzetta, and our commitment to quality has never wavered. With an 80-year legacy behind us and a bright future ahead, we're seeking passionate, driven candidates to help us bring our cherished family traditions to a new generation. The ideal candidate will have an immediate connection to our Core Ingredients: Crunchy Crunchy: We are hungry for excellence. Own It: We think and act as an owner - with appetite, initiative, and responsibility. Connection: We build authentic relationships that foster trust and open communications. Vibrance: We come to work eager and passionate about fulfilling our vision. When we share our work, we share a part of who we are. The Associate Digital Marketing Manager (Social & Growth) owns and optimizes key digital marketing channels, including social media, email marketing, and paid advertising platforms. This role plays a key role in driving customer engagement, retention and conversion through effective campaign execution, audience segmentation and performance optimization. The role will work cross-functionally with internal teams and agency partners to ensure seamless delivery of integrated marketing initiatives across all marketing channels

Responsibilities

• Audience Growth: Drive audience growth through consistent, high-quality content and platform-specific strategies
• Campaign/Calendar Ownership: Own and manage the integrated marketing calendar, ensuring alignment across email, social, paid and promotional initiatives to support business objectives.
• Paid Media: Partner with manager and media agency to execute conversion-driven paid social campaigns supporting Mezzetta.com, Amazon and omnichannel partners.
• Strategy Development Execution: Partner with internal brand management partners to ensure overall social and content strategy aligns with broader marketing, business and go-to-market goals.
• Influencer Strategy & Partnerships: Partner with social agency to identify, vet and manage influencer and ambassador relationships to expand reach and engagement. Oversee campaign execution, define
• performance goals and evaluate ROI to continuously optimize partnerships.
• Trendspotting & Innovation: Stay current on emerging trends, platform features and consumer behavior to identify opportunities to grow brand presence, with a focus on TikTok, YouTube, Pinterest and Reddit.
• Agency Management: Nurture partnership and accountability with social media agency, ensuring timely delivery on content, strategy and reporting deliverables. -
• Reporting: Track, analyze, and report on key performance indicators (KPIs) across paid and organic social media to evaluate effectiveness and ROI. Help maintain and update monthly digital marketing dashboard to visualize campaign performance and identify trends or anomalies.
• E-Mail Marketing: Own and elevate Mezzetta's email marketing program, including campaign strategy, execution, segmentation and performance optimization
• Campaign Strategy & Execution: Plan, design, and deploy email campaigns that nurture leads, drive engagement, support customer retention goals and expand customer list.
• Automation & Workflows: Build and manage automated email journeys (welcome sequences, re-engagement, lifecycle campaigns) to maximize the capabilities on Klaviyo.
• Segmentation & Personalization: Develop audience segments and use behavioral or demographic data to deliver targeted, relevant content.
• Testing & Optimization: Conduct A/B tests on subject lines, creative, and send times to continually improve open rates and conversions.
• Analytics & Reporting: Monitor key performance metrics (open, click-through, conversion, unsubscribe) and generate actionabl

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