EMEA Sales & Consulting Lead, Strategic Partnerships (Kyndryl & Gradial)

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . WPP Enterprise Solutions is significantly expanding its strategic global alliances with Kyndryl and Gradial . We're looking for a dynamic, quota-carrying Sales & Consulting Lead to own WPP revenue generation across both partner ecosystems in EMEA - identifying, developing, and closing enterprise opportunities through joint go-to-market pursuits. This is a unique hybrid role: part sales leader, part consultative expert, operating across two distinct but complementary strategic alliances. You'll work directly with clients, WPP account leadership, and both partner organisations to translate complex client needs into integrated WPP-Kyndryl and WPP-Gradial solutions. Your success will be measured by driving significant WPP revenue through these partnerships, creating compelling client success stories, and expanding our joint footprint across EMEA. This is not a back-office alliance management role. You will be actively engaged with clients and partners, defining the future of digital transformation and agentic content supply chains - and you will own your numbers.

Responsibilities

• Client Engagement & Solution Development (40%)
• Lead complex, consultative sales pursuits across WPP's CX, AI, data, technology, and content transformation services - from initial qualification through to contract close
• Facilitate executive briefings and collaborative workshops with existing and prospective clients and partner leadership to co-create solutions and build alignment
• Navigate complex procurement processes within large enterprise organisations, positioning value for both marketing and IT stakeholders
• Guide clients through discovery, problem definition, and solution design, drawing on a blend of sales and consulting expertise
• For Kyndryl:
• Articulate the unique value of WPP's front-end creativity and experience design, seamlessly integrated with Kyndryl's back-end mission-critical infrastructure, managed services, and AI transformation capabilities ("chip-to-experience" transformation)
• Develop and present WPP-Kyndryl joint solutions that demonstrate how enhanced customer experiences are underpinned by robust and secure IT foundations
• Leverage Kyndryl's platforms and frameworks (e.g. Kyndryl Bridge, Kyndryl Agentic AI Framework) to strengthen WPP's solution delivery and GTM efforts
• For Gradial:
• Articulate the value of WPP's content strategy, design, and implementation capabilities integrated with Gradial's AI-driven content operations platform to establish agentic-first content supply chains
• Position WPP's technology implementation expertise across major content platforms (e.g. AEM, Sitecore, Contentful) alongside Gradial's platform to enable adaptive, intelligent, and scalable content systems
• Develop and present WPP-Gradial joint solutions that accelerate time-to-market with speed, efficiency, and quality in content creation, delivery, and optimisation
• Partner Coordination (35%)
• Build and maintain strong, trusted relationships with Kyndryl and Gradial regional leadership, sales and consulting teams, platform and vertical leads, and account owners across EMEA
• Identify, develop, and qualify WPP billable opportunities within each partner's existing and prospective client base
• Participate in joint account planning sessions to proactively identify transformation needs and position integrated solutions
• Co-ordinate on opportunity registration, certification tracking, deal support, and joint value articulation for integrated offerings
• Represent WPP at partner events, industry forums, and joint custom

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