Senior Specialist - Personalization & Journey Orchestration

Requirements

• Bachelor's degree in marketing, Business, Technology, or related field
• 6-8 years of experience in MarTech roles, with hands-on implementation experience
• Minimum 2+ years of hands-on Adobe Journey Optimizer (AJO) implementation experience in an enterprise environment
• Strong working knowledge of Adobe Experience Platform (AEP), RT-CDP, CJA, audience management, and journey orchestration
• Proven experience building and deploying personalized customer journeys end-to-end
• Strong understanding of customer lifecycle marketing, behavioral triggers, and event-based orchestration
• Experience in experimentation, optimization, and campaign performance analytics
• Adobe Journey Optimizer certification
• Experience with Adobe Experience Platform (AEP), RT-CDP, and Offer Decisioning
• Experience with Adobe Target
• Other Adobe certifications
• Experience with modular content strategies and Digital Asset Management ecosystems
• Familiarity with healthcare, diagnostics, or regulated industry marketing environments
• Working knowledge of SQL, customer data models, and API-based integrations
• Skills and Competencies
• Strong execution mindset with a bias for action and hands-on delivery
• Deep understanding of customer journey orchestration and personalization logic
• Strong analytical and problem-solving capabilities
• Ability to work cross-functionally across marketing, content, analytics, and technology teams
• Strong communication and stakeholder management skills
• Ability to manage multiple priorities and execute with speed and quality
• Customer-first mindset with strong attention to detail
• Working Conditions:
• Hybrid work environment based in Bengaluru or Mumbai, India.
• Requires collaboration across global teams and time zones.
• Occasional flexibility in work hours may be needed to support global business priorities
• Labcorp is proud to be an Equal Opportunity Employer:
• We encourage all to apply
• If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site or contact us at Labcorp Accessibil

Benefits

Additional Information

Labcorp is a leader in diagnostics, drug development and healthcare innovation. Across every role, we harness data and AI to work smarter, move faster and create breakthrough solutions that improve health outcomes for people. With our global scale and deep expertise, you'll do meaningful work, grow your career and make a real impact. Together, we're improving health and improving lives. Labcorp is seeking a Senior Specialist - Personalization & Journey Orchestration to join our team at Brigade Twin Towers in Bangalore, Karnataka. Work Schedule Flexible work hours spread across India, USA and APAC time zones Job Responsibilities Personalization & Journey Execution - Build, configure, and launch end-to-end customer journeys using Adobe Journey Optimizer (AJO) - Configure audience segmentation, triggers, business rules, and dynamic content personalization -Define omnichannel customer journeys across email, SMS, in-app channels, and more. Customer Experience Personalization - Translate customer, campaign, and business requirements into personalized journey experiences - Partner with content teams to operationalize modular content and dynamic personalization frameworks Experimentation & Optimization - Design and execute A/B tests, holdouts, and optimization experiments - Analyze performance data and customer behavior to continuously optimize journeys - Improve engagement, conversion, and retention metrics through iterative personalization Data & Platform Enablement - Work closely with Adobe Experience Platform (AEP), RT-CDP, CJA and source systems to activate audiences - Support event frameworks, customer profiles, schemas, and personalization data models - Collaborate with IT teams to improve data quality and orchestration readiness Governance & Continuous Improvement - Establish journey orchestration standards, best practices, and governance frameworks - Continuously identify new personalization use cases and platform capabilities

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