Product Marketing Manager

Responsibilities

• Positioning & Messaging
• Conduct competitive analysis that goes beyond feature matrices to capture positioning and market perception, and craft differentiation narratives that make Kira's unique value clear.
• Keeping positioning and messaging fresh and relevant as the product and market evolve.
• Go-to-Market Strategy & Execution
• Partner with Customer Success, Sales, and Enablement to build effective GTM motions for different market segments and deal types.
• Create sales enablement materials including pitch decks, one-pagers, case studies, and objection-handling guides.
• Help plan and execute product launches that generate awareness and demand.
• Customer & Market Intelligence
• Build a deep understanding of Kira's customers - what they care about, how they make decisions, what objections they raise - and synthesize voice-of-customer insights to inform product and marketing strategy.
• Track EdTech and AI market trends to identify opportunities and threats.
• Cross-Functional Partnership
• Partner with Product to understand the roadmap and translate new capabilities into market-facing narratives.
• Work with the Learning team to develop proof points around pedagogical quality and learning outcomes.
• Collaborate with Design on visual identity and brand consistency.

Requirements

• 4+ years of product marketing experience in education technology (preferred), B2B SaaS, or enterprise software
• Proven ability to develop differentiating positioning in competitive markets.
• Experience marketing products with complex value propositions to multiple buyer personas.
• Strong writing skills, with the ability to make technical concepts accessible.
• Comfort operating in fast-moving environments where priorities shift.
• Success in This Role Looks Like
• Kira's positioning is clear, differentiated, and consistently articulated across all channels.
• The go-to-market team has the materials it needs and actively uses them.
• The Kira 2.0 launch generates significant market awareness and qualified demand.
• The market increasingly recognizes Kira as the category leader in AI-native education.

Benefits

Additional Information

We live in a world where technology is rapidly changing the educational experiences of students and teachers everywhere, and we have the opportunity to shape how this change takes place. Kira's mission is to harness transformative AI technologies to make world-class personalized teaching and learning accessible to everyone. We are a rapidly growing startup backed by top-tier Venture Capital funds including New Enterprise Associates (NEA), Andrew Ng's AI Fund, and Primavera. We're looking for a Product Marketing Manager to translate Kira's platform capabilities into compelling narratives that drive adoption among educators, administrators, and institutional decision-makers. You'll help shape the messaging, positioning, and go-to-market strategy that resonates with our target audiences. This is a clarity-obsessed role: you'll cut through the noise of AI hype and generic EdTech promises to articulate exactly why Kira is different, and why that difference matters for learning outcomes.

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