Arabic SEO Generalist - MENA (12 month contract)

About the role

As SEO Generalist for MENA (focussing on GCC & Egypt), you'll be part of both the Organic Growth speciality and International Supergroup, working in a dual alignment model, embedded in your Country team locally while contributing predominantly to the global outreach team. The International Supergroup is becoming Canva's biggest growth driver in 2026 and beyond. To reach our foundational goal of having 1 in 5 internet users use Canva every month, we're shifting from translating English successes to implementing truly local strategies that resonate with and convert local audiences. As a SEO Generalist for MENA, you'll contribute to core aspects of SEO - from hands-on content creation and localized research to running link building campaign, all the way to performance monitoring and reporting. This role is ideal for someone early in their SEO journey who's looking to develop strong technical foundations, grow their strategic thinking, and build toward increased ownership and leadership over time. You'll collaborate closely with the MENA SEO Lead, MENA SEO Content Specialist and other SEO colleagues around the world.

Responsibilities

• As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.
• At the moment, this role is focused on:
• Outreach, Link Building & AI Citations (GEO)
• Identify relevant external websites, publishers and partners for link-building and brand-mention opportunities across the Arabic/MENA web, and run outreach using tailored messaging aligned with Canva's brand and ethical standards.
• Build and run campaigns that earn Canva citations and mentions in AI answer engines by securing placements on the high-authority, frequently-cited sources these models draw from (industry roundups, "best tools" lists, comparison pages, reputable Arabic media and reference sites).
• Reclaim unlinked brand mentions and pursue placements on the listicles, directories and reference pages (including Arabic Wikipedia and equivalents) that disproportionately feed LLM answers.
• Monitor how often - and how - Canva is mentioned and cited in AI answers for priority Arabic queries, and feed those insights back into the outreach and content roadmap.
• Research and build prospect lists using Canva's proven frameworks: guest posting, resource-page insertions, and broken-link building.
• Analyse competitor backlink and AI-citation profiles to uncover replicable opportunities.
• Prioritise prospects based on relevance, authority, likelihood of success, and citation potential.
• Maintain accurate documentation and tracking of campaigns, link quality, AI-mention coverage and SEO performance metrics, and communicate results to relevant Canva stakeholders.
• Ensure all activity adheres strictly to white-hat practices and Canva's quality guidelines.
• Content Creation & Optimization
• Support the creation, optimisation, and publication of SEO-driven content for Canva's key landing pages and blog posts in Arabic.
• Use local insights, keyword research, and SEO tools to identify content opportunities that drive traffic, visibility, and engagement across priority pages.
• SEO & Country Team Collaboration
• Partner closely with the Country SEO Lead to support broader SEO initiatives and contribute outreach insights that inform local strategy
• Collaborate with the broader MENA marketing, community, partnerships, and product teams to identify opportunities that strengthen brand visibility and organic growth
• Proactively apply outreach expertise to amplify regional campaigns, partnerships, launches, and events through strategic visibility opportunities
• Innovation, Experimentation & AI Enablement
• Embrace emerging AI tools and evolving search trends to improve outreach workflows, scale impact, and identify new growth opportunities
• Continuously experiment with outreach tactics, messaging, platforms, and automation approaches to optimise performance and stay ahead of industry changes
• Share learnings, successful workflows, and best practices with local and global teams to contri

Benefits

Additional Information

Join the team redefining how the world experiences design. Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and how you can work Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible ways of working, for this role it would be great to have someone who can join in a hybrid capacity once we have our Dubai office set up, so we can best support our teams and keep collaboration flowing. Please note: This role is a 12-month fixed term employee contract (full time hours) with potential to stay beyond 12 months.

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