Senior Manager, Customer Business Development (SDM)

About the role

Reporting to the Director, Customer Business Development, this role is accountable for leading the development, coordination, and execution of the full customer business plan for Shoppers Drug Mart's mass business, one of Revlon's largest and most strategically important customer portfolios. The Senior Manager Customer Business Development serves as a key business leader, shaping an integrated Revlon and customer go-to-market strategy that drives profitable growth, strengthens customer partnerships, and delivers excellence in execution across head office and store environments. This role partners across multiple levels of the organization to influence decisions, align cross-functional teams, and ensure achievement of business objectives across a critical and complex mass-channel account.

Responsibilities

• Owns the development, execution, and ongoing optimization of annual and joint business plans for Shoppers Drug Mart's mass business, one of Revlon's largest customer portfolios, ensuring alignment to Revlon's commercial priorities and the customer's growth strategy.
• Leverages customer, market, and point-of-sale data to identify risks, opportunities, and strategic actions that drive profitable growth.
• Monitors weekly and monthly business performance, leads gap analysis, and drives corrective action plans to improve results against forecast and plan.
• Builds and maintains customer-specific promotional, flyer, and display plans that support executional excellence and business objectives.
• Provides regular business updates to customer and internal stakeholders, including performance trends, business risks, and recommendations to close gaps and capture opportunities.
• Partners proactively with internal and external stakeholders to align priorities, resolve issues, and advance business goals.
• Shapes strategic business-building plans to capitalize on market opportunities, mitigate risk, and strengthen customer performance.
• Integrates Revlon's commercial strategy with the customer's go-to-market priorities to deliver a cohesive and competitive growth plan
• Leads the shipment forecast and demand planning process in partnership with Demand Planning to improve forecast accuracy, inventory health, and service levels.
• Identifies risks and opportunities to the forecast and presents recommendations in demand review meetings.
• Partners cross-functionally to implement plans that support demand, minimize disruption, and maximize commercial results.
• Partners with Customer Logistics to monitor weekly orders, inventory reporting, and service issues, ensuring timely resolution of barriers to order flow and execution.
• Leads customer negotiations to deliver mutually profitable growth and strengthen the long-term business partnership.
• Partners with Marketing and customer buying teams to develop and execute customer-specific programs that support strategic priorities.
• Evaluates program performance and recommends future strategies based on results, ROI, and business impact.
• Reviews planogram productivity and identifies opportunities to strengthen assortment, space, and in-store productivity.
• Builds, leads, and sustains strong internal and external relationships that support collaboration, execution, and achievement of customer and company objectives.
• Owns the Market Development Fund (MDF) strategy and budget for the customer's brands, ensuring investments are aligned to business priorities and deliver profitable returns.
• Determines investment requirements based on business plans, customer priorities, and ROI analys

Benefits

Additional Information

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day. Breaking beauty boundaries is in our company's DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand. Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio-which consists of some of the world's most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances-is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more. We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers. We are Revlon, together, transforming beauty. This role is a Hybrid Role: Employees are expected to work from our Mississauga office 3 days per week and may work remotely the remaining days

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