Social Media Manager

About the role

Responsibilities: Content Strategy & Development: Develop and implement comprehensive social media strategies aligned with overall marketing and business objectives. Create, curate, and manage engaging content (text, image, video, etc.) across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube). Ensure all content reflects the brand's voice, guidelines, and visual identity. Stay up-to-date with the latest social media trends, tools, and best practices to continually optimize content performance. Post Scheduling & Publishing: Plan, schedule, and publish daily content across all social media channels using scheduling tools. Optimize posting times for maximum reach and engagement. Engagement & Community Management: Actively monitor social media channels for comments, messages, and mentions. Respond to comments and inquiries in a timely, professional, and on-brand manner. Foster an active and positive online community, encouraging interaction and discussion. Identify and engage with key influencers and brand advocates. Analytics & Reporting: Track, analyze, and report on key social media performance metrics (e.g., reach, engagement, conversions, follower growth). Use insights from data to identify opportunities for improvement and adjust strategies accordingly. Provide regular reports to stakeholders on social media performance and ROI. Brand Voice & Consistency: Maintain and evolve a consistent brand voice and tone across all social media communications. Ensure brand messaging is cohesive and effective in achieving marketing goals. Skills Required: Proven experience in AI and content strategy. Exceptional understanding and application of brand voice across diverse platforms. Proficiency with social media scheduling and management tools. Strong analytical skills with the ability to interpret data and generate actionable insights. Demonstrated success in driving online engagement and building communities. Excellent written and verbal communication skills. Ability to multitask, prioritize, and manage time effectively in a fast-paced environment. Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus. Knowledge of SEO principles related to social media content is a plus. Salary: $8-$10/hr Originally posted on Himalayas

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