Vice President, Marketing

Responsibilities

• Drive product portfolio strategy across NGS, MDx/Enzymes, and emerging applications (In collaboration with R&D), in preparation for Portfolio Committee alignment, approval and prioritization
• Lead commercial launch execution, ensuring campaigns, sales enablement, and customer engagement are ready
• Directly manage and develop the marketing organization across Product Management, Product Marketing and Design, NPD Project Management and Product Operations
• Support the marketing leadership team to operate at leadership level through coaching, team development, and structural support
• Drive Portfolio Committee proposal quality with commercial depth, competitive positioning, and strategic clarity
• Oversee the Product Operations pillar including centralized pricing analysis, forecasting, marketing analytics, and PCQT coordination
• Lead marketing strategy including positioning, messaging, campaigns, conferences, digital presence, and competitive intelligence
• Oversee the NPD Project management team, supporting the ELT and the company with portfolio and product level timelines and dashboards for on time, in full launches
• Partner with the Chief Commercial Officer on commercial strategy, sales alignment, pricing, and revenue targets
• Collaborate with R&D leadership on NPD pipeline, discovery priorities, product-market fit and 2-year rolling roadmaps
• Drive QBR cadence for portfolio health visibility and data-driven decision-making
• Manage marketing budget, headcount planning, and hiring
• Implement and leverage marketing automation tools and CRM to manage the funnel and drive conversions
• Lead and represent the company at key customer meetings, conferences, and industry events
• Please note: The above responsibilities are not exhaustive and other similar duties may be required from time to time.
• Skills and Requirements
• The candidate should have a Masters with 15+ years of life sciences marketing experience and 5 years of experience leading a team. Experience in genomics, NGS, molecular diagnostics, or adjacent tools markets is required.
• The following skills and experience are requirements for the position:
• Excellent organizational skills and attention to detail.
• The ability to multitask, be able to work at a high standard, perform consistently under pressure along with pre-determined deadlines and work without supervision.
• Strong interpersonal skills and an ability to work as an effective member of a team.
• Good communication and personal task management skills and a high level of self-motivation and initiative.
• A creative and disciplined approach to problem-solving.
• Time management and prioritization under deadlines
• Deep understanding of NGS, molecular diagnostics, and/or enzyme-based applications, able to engage technically with Product Managers and R&D
• Track record of commercial launch excellence across multiple product launches in a high-growth life sciences environment
• Experience building or scaling marketing analytics, pricing, and forecasting functions
• Strong strategic thinker who can also operate hands-on in a scaling organization
• Excellent cross-functional partnership skills, works effectively with Sales, R&D, Operations, and executive leadership
• Both startup and larger company experience preferred
• Comfortable navigating ambiguity in a growing and evolving organization
• Demonstrated leadership of strong team culture in a high-performance environment
• Education and Experience
• Masters in molecular biology, biochemistry, or related discipline. MBA is a plus. Will consider a Bachelor's degree only with additional relevant experience.
• Minimum 15 years in Product Management and/or Product Marketing or related function in life sciences (genomics, diagnostics, biotech, tools).
• Plus a minimum 5 years leading teams across product management and/or product marketing.

Benefits

Additional Information

Position: Vice President, Marketing Position Type: Full Time Department: Marketing Location: Boulder Colorado preferred, open to remote Experience: Masters with 15+ years of experience and 5 years of experience leading a team Position Summary Watchmaker is inviting applications for the full-time position of Vice President, Marketing based in Boulder, CO (open to remote). The successful candidate will thrive in a dynamic, fast-paced working environment and contribute directly to our company culture and success. Reporting to the Chief Commercial Officer, the VP of Marketing will lead and scale a high-performing team across Product Management, Product Marketing and Design, NPD Project Management and Product Operations. The VP will own the commercial marketing engine - product strategy, portfolio management, launches, brand, and revenue enablement. The organization is structured across four pillars: NGS Product Management, MDx/Enzymes Product Management, Product Operations and Product Marketing and Design.

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