Fashion Senior Retail Marketing Manager

Responsibilities

• what you can bring to the team
• Retail Event planning & Governance:
• To lead annual planning, define team structure, establish management processes, and set accountable performance outcomes.
• To lead annual retail event strategy & planning, in close cooperation with global event team and all local fashion stakeholders, in aligning Fashion objective, support business & fulfill client expectations;
• Set-up systematic process for team operations, compliance, and ethical conduct;
• Accountability & Transparency - Ensuring each team member is appropriately positioned within the organization and play to their strengths;
• To identify and mitigate risks by leveraging internal expertise (IP/IA/Legal/Finance), protecting the team to ensure a safe working environment (financial, legal, operational);
• Budget control - Establish clear planning, spending oversight, accountability, cost optimization, and contingency management to ensure financial discipline and strategic alignment.
• Retail Events Orchestration:
• Define each event strategy and roadmap, based on global strategy translations, local market insights/needs as well as one-boutique-one-story stories
• Strong collaboration with Global event team in the process of briefing, formulation, implementation as well as post-mortem and feedback;
• Lead the team on retail events orchestration, tight collaboration with VM, merchandising, retail, CEM, training and SEM teams to onboard and coordinate with all stakeholders;
• Lead/Supervise team to work with external agency for implementation excellence, as well as to ensure the cost optimization.
• Retail projects coordination- Distribution evolution key moments
• Opening/Re-opening, temporaray, ephemeral, etc.
• With a project management mode, to orchestrate and push for progress towards deadlines;
• Strong collaboration with Global event team.
• Image project Orchestration/Coordination:
• Replica show, exhibitions, special projects
• To define the project scope and briefing. Frame the key measurement and structure the planning according to objectives and needs, as well as post-mortem reports after;
• Act as the overall project coordinator, to participate in taskforces with various global/local teams, closely work with Comm pillar in change and Corp event team;
• Lead all relay activities in or out of boutiques with all stakeholders including VM, Merch, retail, training, CEM, SE teams, to orchestrate and ensure qualitative deliveries.
• Leadership and Empowerment of a team towards high-potential talents:
• Cultivate and develop team managers/supervisor with strong capabilities;
• Form a culture of learning, listening, and sharing, cultivating positive team spirit;
• Strong influence among other teams and all stakeholders to ensure smooth project management and client experience protected;
• Continuously grow team capability and drive to the next level.
• Vendor Management
• Seek and maintain the relationship with new/best vendors in the market in different aspects (Catering, Production, Hospitality, etc.);
• Ensure the cost efficiency is always to the company standards, while maintain ultimate image deliveries in cooperation with internal expertise (IP/ VM/ Legal).
• Market event ins

Benefits

Additional Information

The fashion division is embarking on an exciting new chapter. To drive this transformation, we must re-visit our organizational structure and elevate our team's capabilities-ensuring agility in supporting business growth, delivering local relevant and exclusive event experiences to our clients at scale, and positioning ourselves for long-term success in Mainland China. This role is enhanced to support 3 areas: Retail event Strategy & Planning: To define retail event strategy and annual event roadmap, aligning with retail one-boutique-one-story strategy & objective. To build strong partnership with retail team & fashion partners by providing the best-in-class experience for our clients by typology through various retail events & projects, as well as to convert/ support boutique business; Retail Event Orchestration & Implementation: To orchestrate & coordinate retail event plan based on the strategy and business context. Aligning with distribution evolution by key moments, new doors opening, boutique upgrade, boutique expansion and ephemeral/temp projects to ensure maximum business impact, elevate client experience by typology, as well as building long-term client relationship with our fashion luxury positioning; Image Project Orchestration: To lead/coordinate Image project orchestration with all teams/stakeholders to ensure qualitative delivery in all aspects depending on key measurements, client engagement, Brand engagement & brand image, etc.;

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