Senior Designer

Responsibilities

• Brand Systems & Foundations:
• Contribute to the evolution and maintenance of Snapchat's brand design system, including typography, color, layout, and component libraries used across presentations, toolkits, and marketing assets.
• Help translate brand foundations into practical guidelines, templates, and examples that are easy for partners across C+M and Global Brand Experience to apply consistently (e.g., deck templates, email frameworks, OOH systems).
• Campaigns, Initiatives, & Art Direction:
• Act as design and art direction lead for high-priority projects such as B2B narratives, vertical GTMs, tentpole events (e.g., Cannes, Summits), and internal brand initiatives-owning visual exploration, refinement, and polished design work.
• Develop visual territories, key art, and layout systems that flex across formats (OOH, social, email, web, presentations) while staying grounded in the Snapchat design system.
• Provide clear direction and rationale when reviewing work with designers, writers, motion, and external partners, guiding teams toward the strongest expression of the brief instead of simply presenting options.
• Strategy, Storytelling, & Presenting the Work:
• Partner with Brand Strategy, Marketing, Creative, Global Brand Experience, Media, and Channel Marketing to translate briefs and narratives into clear visual concepts-bringing a strong POV on how design can best solve the problem.
• Structure and present work strategically: frame context, walk stakeholders through decision-making, and clearly articulate tradeoffs and recommendations, rather than just walking through comps.
• Participate in and sometimes lead brand reviews and office hours, helping teams understand not just what is on brand, but why it ladders up to our broader strategy.
• Tools, Templates, & Scale:
• Design and maintain reusable toolkits (e.g., presentation systems, iconography, diagrams, illustration styles) that help scale high-quality brand work across the org.
• Partner with Program Management, Brand Strategy, and Global Brand Experience to ensure design deliverables are scoped, sequenced, and documented in a way that supports repeatability and quality.
• Craft, Quality, & Mentorship:
• Design end-to-end from early concept through polished design files, collaborating with motion, editorial, and external partners where needed.
• Ensure all brand design output meets a high standard for clarity, accessibility, and polish, and is set up correctly for downstream use (file organization, specs, exports, annotations).
• Provide day-to-day mentorship and feedback to more junior designers, helping up-level craft, systems thinking, and the ability to present and defend their work.
• Knowledge, Skills, & Abilities:
• Strong brand systems thinker with experience designing and documenting visual systems across multiple surfaces (presentations, web, events, campaigns).
• Proven art direction skills: able to define a visual concept, set the bar for look & feel, and guide collaborators toward cohesive execution across channels.
• Expert in layout, typography, hierarchy, and information design, especially for presentation and narrative-heavy work (e.g., large decks, reports, GTM narratives).
• Demonstrated ability to interpret strategy and narrative and turn complex stories into simple, compelling visual frameworks-with a clear POV on the strongest pat

Additional Information

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat , a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio , an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles . The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class global marketing organization. With functions spanning creative, growth, media, strategy, consumer insights, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem. We're looking for a Senior Designer to help shape and scale Snapchat's visual identity across key marketing and brand touch points. This role is a maker-first IC: you'll spend most of your time designing-exploring concepts, building systems, and crafting high-impact visuals. As a senior-level individual contributor, you will also lead important projects end-to-end, set a high bar for craft, and act as a day-to-day design and art direction lead within the Brand Design team-without direct reports. You will not only generate strong visual options, but also come to the table with a clear point of view, helping partners understand what we recommend and why.

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