Head of Channel Marketing France

About the role

As Channel Marketing Manager, you will take responsibility for managing the brand, enhancing the client experience and generating leads. You will be responsible for creating and delivering the marketing strategy to support digital, face-to-face, and event activities across various client segments in France. You will produce ongoing insights and direction through competitive analysis and update the strategy accordingly. This is a newly created role in Vanguard's Paris office, and you will therefore be a critical part of our success in France. The role involves partnering with our key agencies to assess and improve our creative and above-the-line advertising, social media, content and events strategy; understanding our current target market and their brand awareness and perception to identify new opportunities to reach them; building on our measurement strategy to quantify your impact; and, assessing new potential opportunities to amplify our brand, partnering with our content, PR and distribution teams. The role's secondary focus will be flexing marketing skills and expertise to acquire new client contacts and generate leads for sales crew (e.g., supporting acquisition focused campaigns, client communication strategies, and more). In this role, you will report to the Marketing Manager for France, Switzerland, and Liechtenstein and sit within the FAS Channel Marketing team, and work closely with distribution as a key collaborator. Core Responsibilities Works alongside country sales head to define the marketing propositions for both adviser and wholesale at a product and service level. Sets metrics for all activity, maximizes ROI and reports on marketing effectiveness and budgets. Creates and leads campaigns to promote brand, services and products, translating business objectives into defined channel marketing goals, strategies, and tactics that drive awareness and consideration. Develops and directs channel marketing plans that are well-informed by the competitive landscape and suited to the regulatory environment. Aligns activity with deep understanding of business strategy, client needs, and offer strategy. Defines digital requirements to help generate world-class customer experience and journeys that help clients serve themselves and highlight opportunities to sales crew based on client behavior across web, email and events. Delivers an effective digital and face-to-face events strategy to build brand and drive advocacy for Vanguard thought leadership and product expertise. Creates innovative campaigns and content that champions the Vanguard brand and products. Ensuring consistent visuals, tone of voice, and brand messaging across all content, working with media buying agencies to help deliver media buying opportunities. Partners with PR, content and key business teams to identify new opportunities to amplify brand, grow audience and drive engagement (e.g., social media, email, content). Builds and fosters effective relationships, particularly in cross-collaboration working groups. Proactively fosters communication between internal department and external department stakeholders. Influences key decisions across stakeholder groups. Proactively identifies, manages, and mitigates risks on channel marketing activities. Communicates solutions on key issues to management and stakeholders to obtain their input and buy-in as appropriate. Proactively communicates status and issues of marketing activity regularly to stakeholders, including distribution, senior leadership and team members. Serves as a trusted advisor and internal expert to ensure the right solution is developed for various stakeholders as well as supporting fellow Marketing teammates. Participates in special projects and performs other duties as ass

Additional Information

As Channel Marketing Manager, you will take responsibility for managing the brand, enhancing the client experience and generating leads. About Vanguard France Vanguard is a company built on the simple premise that an investment firm should manage its funds solely in the interests of its clients. Since establishing the first indexed mutual fund in the U.S. in 1976, Vanguard has grown into one of the world's largest and most respected investment management companies. Globally, Vanguard manages some 12 trillion US Dollars on behalf of our clients. Our experience in France spans a compelling 21-year story, and we are excited to invite applications for a marketing position at our Paris office. We have worked with clients in France for many years and have deep-rooted client relationships on the ground. The expansion of our office in Paris will allow us to broaden and deepen those relationships with institutional, wholesale and adviser clients. France is one of the largest investment management markets in Europe. As one of the largest passive and active investment managers globally, Vanguard is well positioned to help French investors understand the benefits of low-cost index funds and ETFs.

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