LA Galaxy, Sr Director, Digital Product

About the role

Company Information For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer. Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations. If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer! Job Summary The Sr Director, Digital Product is responsible for leading the organization's digital product strategy and experience roadmap across web, app, ecommerce, and fan-facing digital platforms. This role will oversee the development and optimization of digital products that drive fan engagement, conversion, retention, and revenue growth. This leader will own the end-to-end digital guest journey across all owned digital touchpoints, with responsibility for UX, CRO, personalization, experimentation, and digital performance. The role will focus heavily on improving the app, ecommerce, and ticketing experience, optimizing conversion funnels, and delivering connected experiences across channels and platforms. The Sr Director will partner closely with Marketing, Ticketing, Technology, Analytics, and external platform partners to define and execute a product roadmap that supports business priorities while improving the overall fan experience. Essential Functions Lead the organization's digital product strategy across web, mobile app, ecommerce, and fan experience platforms. Own the digital product roadmap, prioritization process, and cross-functional execution of product initiatives aligned to business and revenue objectives. Oversee optimization of the ticketing and ecommerce experience, including conversion strategy, upsell opportunities, checkout flow, and digital merchandising. Lead UX, CRO, and digital performance optimization initiatives designed to improve engagement, conversion, retention, and customer satisfaction. Develop and implement personalization and experimentation frameworks, including A/B and multivariate testing capabilities across digital channels and fan touchpoints. Partner with analytics and marketing teams to leverage audience insights and behavioral data to improve digital experiences and fan journeys. Collaborate with Technology, Ticketing, Operations, and external vendors to ensure seamless platform integrations, product functionality, and digital performance standards. Establish digital product KPIs, reporting frameworks, and performance dashboards to measure effectiveness and identify optimization opportunities. Develop and manage departmental operating budgets, digital platform investments, vendor contracts, and resource planning related to digital product initiatives. Lead planning, evaluation, and execution support for capital and technology projects related to digital platforms, ecommerce systems, mobile applications, and fan experience enhancements. Drive alignment across marketing campaigns, digital experiences, and product launches to ensure cohesive fan journeys and GTM execution. Monitor emerging trends in digital product, ecommerce, fan engagement, and sports technology to continuously evolve the organization's digital capabilities. Required Qualifications BA/BS Degree (4-year) (Advanced Degree Preferred) Digital Marketing, Digital Techology, Product or related technical field 8-10 years Related work experience Proven experience building and leading digital product organizations, including hiring, developing, and managing high-performing technical and cross-functional teams. Experience owning or partnering on digital product strategy across web, mobile app, ecommerce, and fan-facing platforms, including UX optimization, conversion rate optimization (CRO), and product roadmap development. Experience managing end-to-end digital customer journeys and optimizing digital experiences that drive fan engagement, retention, conversion, and revenue growth. Strong experience translating data and analytics into actionable business insights, including segmentation, lifecycle strategy, personalization, and performance measurement that drive revenue and engagement outcomes. Experience defining business problems, identifying opportunities, structuring analyses, prioritizing initiatives, and delivering clear, data-driven rec

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