Acquisition Marketing Lead

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Join the future of news We're on a mission to deliver riveting storytelling for all of America. At The Washington Post, you'll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most. About Our Team The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales. Why This Role Matters The Washington Post is seeking an Acquisition Marketing Lead to join the Subscriber Acquisition team. This role is responsible for defining and executing the subscription product onsite acquisition strategy across the full product portfolio, including account creation, Core, Premium, add on products, Flexible Access, and other acquisition opportunities that increase subscription volume and customer lifetime value. This leader will partner closely with Product, Engineering, Analytics, Finance, and Marketing colleagues to identify and activate acquisition opportunities within onsite conversion flows to maximize revenue across all product offerings. The role requires a strong analytical foundation, expert cross-team communication and collaboration skills, high levels of organization, and a deep understanding of subscription economics. This is an individual contributor role reporting to the Manager of Subscription Acquisition. What Motivates You Contribute to The Post's mission of becoming the world's leading news organization. Exemplify data-driven decision-making to support digital marketing strategies. Participate in a collaborative, inclusive, and innovative team environment that encourages open communication, continuous learning, and mutual support. Implement global, cross-platform initiatives with a sense of urgency to drive growth to the business. How You'll Support the Mission Own onsite acquisition strategy and execution to drive revenue growth and expand the paying user base. Lead the diversification of product offerings and monetization paths by matching customers to the most relevant products, increasing conversion, and maximizing lifetime value. Position acquisition as a core driver of B2C revenue diversification through disciplined experimentation, strong cross functional alignment, and continuous optimization. Strategic Growth and Revenue Optimization Define and lead the onsite acquisition roadmap across product offerings including Flexible Access, Premium, Core, and add ons with a focus on driving paying users, and revenue growth. Identify and scale monetization opportunities by improving how products are surfaced, positioned, and priced across onsite experience. Translate behavioral and revenue insights into clear segmentation and offer strategies in partnership with Analytics and Revenue Science. Shape differentiated value propositions for each product and audience cohort in collaboration with Brand Marketing and Product. Integrate new and existing products into a cohesive subscription ecosystem that supports both acquisition and long term value creation. Experimentation and Execution Excellence Lead cross-functional A/B and multivariate experimentation across offers, pricing tiers, paywall treatments, and audience segments, setting standards for test design, learning velocity, and iteration. Set a high standard for test design, learning velocity, and iteration to ensure insights translate into measurable impact. Ensure strong execution through quality assurance, documentation, and scalable processes that support consistent delivery. Analytics, Testing and Performance Management Establish and monitor clear KPIs including product mix coverage, product conversion rates, revenue impact, and lifetime value contribution. Define dashboard needs in partnership with Analytics to track performance by cohort, touchpoint, and product offering. Recommend clear actions to improve performance based on data. Cross Functional Collaboration and Operational Rigor Partner closely with Acquisition, Product, Engineering, Marketing, and Revenue Science teams to align strategy and execution. Ensure seamless onsite acquisition journeys with minimal friction and clear paths to purchase. Maintain structured documentation of product mappings, customer journeys, and test results to enable scale and knowledge sharing. Stay current on advancements in personalization, AI driven segmentation, and platform capabilities to continuously strengthen acquisition performance. Skills and Experience You Bring At least 6 years of experience in growth marketing, conversion rate optimization, pricing optimization, or product marketing within a B2C subscription business. Demonstrated experience driving measurable revenue impact through customer acquisiti

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