Performance Marketing Lead (HCP Engagement)

Responsibilities

• Strategic Marketing Planning
• Develop and execute comprehensive marketing plans for each initiative, encompassing audience segmentation, messaging strategy, channel mix, timeline, and budget allocation.
• Define performance targets (e.g., traffic, leads, learners, completers, or registrations, depending on the initiative) in partnership with leadership and build campaign roadmaps designed to achieve or exceed those goals.
• Conduct competitive and market analysis to identify positioning opportunities and refine promotional strategies.
• Historical Analysis & Predictive Planning
• Analyze past campaign performance data (including pacing curv

Benefits

Additional Information

OUR COMPANY HCEsquared® is a leading healthcare solutions platform developed by healthcare specialists for healthcare specialists to elevate patient care. We serve our community of clinicians by delivering practical clinical and non-clinical content through digital and in-person connections . We provide our clinicians with solutions to serve their patients through onsite and digital educational content based on the newest and best therapies and techniques from respected thought leaders in the field of dermatology as well as services to enhance their career trajectories. Our offerings have been proven to enhance clinician confidence, demonstrated by our exceptional audience and partner retention rates for our ecosystem . For more details on our clinician offerings and continuing medical education, please visit our portfolio companies on the hcesquared.com website. Our conferences can be viewed at www.dermsquared.org WHY JOIN HCESQUARED®? At HCEsquared®, our mission is simple: elevate patient outcomes by elevating the people who deliver care. When you join us, you become part of a team that blends healthcare expertise, educational excellence, and a shared commitment to making a measurable impact. Meaningful Work Your contributions directly strengthen the skills and performance of healthcare professionals. Your work ultimately improves patient lives. Growth-Driven Culture We develop our people through coaching, stretch assignments, and opportunities to lead. Your professional growth isn't a perk, it's a priority. Values-Led Teamwork You'll collaborate with high-performing colleagues who care about integrity and continuous improvement. Empowered Innovation We encourage new ideas and give you the autonomy to innovate and improve processes. Flexibility With Accountability Remote work creates the flexibility you need while maintaining the high expectations for performance, communication, and ownership. THE ESSENTIALS This role is best suited for individuals who thrive in a fast-paced, entrepreneurial environment and bring a proven track record of delivering results through strong partnership and influence. Vision - the ability to zoom out, define what "good" looks like, and clearly communicate that direction across and beyond the organization. Strategic problem solving - the ability to translate vision into action by breaking complex opportunities or challenges into simple, executable strategies. Grounded Leadership - the ability to lead with confidence in direction while demonstrating humility in execution, taking ownership, seeking input, and adapting as new information emerges. Accountability and collaboration - the ability to take ownership of outcomes while motivating others to work effectively across the organization and setting clear expectations. Grit - the willingness and ability to overcome challenges, move beyond ideas, and consistently drive results. JOB DESCRIPTION Title: Marketing Manager Reporting To: Director, HCP Engagement & Communication Location: Remote (U.S.) Applicants must be legally authorized to work in the United States. HCEsquared® does not sponsor or assume sponsorship of employment visas. ROLE SUMMARY Do you love turning audience insight into measurable action? Are you outcomes-driven, analytical, and a creative problem solver? Are you energized by pairing your strong marketing judgment with generative AI tools to drive impact? Dermsquared is seeking a highly accountable, analytically sharp, and detail-oriented Marketing Manager to lead the strategic promotion of our portfolio. ACCOUNTABILITY In this role, you will own the end-to-end marketing strategy and execution for each initiative, driving healthcare provider (HCP) engagement and conversion through multi-channel campaigns across email, social media, paid media, and website/landing pages. You will analyze historical performance data to build predictive models that inform each marketing plan and apply yield management principles to determine which levers to pull to accelerate performance at any stage of the campaign. You will be the central point of accountability for campaign outcomes against the primary performance KPI, reporting weekly on progress toward targets and proactively recommending course corrections and optimizations to ensure results are on track.

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