Senior Demand Generation Campaign Manager

About the role

We're a high-growth software company with a big mission : empowering K-12 district teams to do more with less. At LINQ, we get K12. That's why we help districts transform K-12 school operations with best-in-class, cloud-based software solutions built to help districts return more resources to classrooms. Integrating finance, HR, nutrition management, and payments into a single, secure platform, LINQ reduces administrative burden. LINQ is trusted by 30% of school districts across the U.S. to help them operate more efficiently and serve over 1 billion meals to 17 million students annually, process payroll for 364,000 educators, administrators, and staff, and engage with millions of families through the free LINQ Connect app. Our team? They're talented, committed, and fiercely loyal problem-solvers. At LINQ, you'll find challenging and meaningful work, a team that respects and uplifts one another, and a commitment to constant improvement. Our customers love us because we're attentive, patient, communicative, and solutions focused. They know they can count on us to not only anticipate their needs but to deliver the right answer every time. LINQ's Values: - Act with Integrity & Build Trust: Trust is the foundation of our company. We operate with the highest standards of integrity, both internally and externally. We believe in transparency, honesty, and accountability. Building a culture where trust is earned and maintained. - Deliver Excellence: We consistently exceed our clients' expectations. In every interaction, we strive to anticipate needs, provide swift solutions, and go the extra mile to relentlessly impress our customers. We communicate clearly, consistently, and in a timely way to cultivate lasting relationships. - Embrace Challenges: We embrace a growth mindset. Challenges offer opportunities to learn, grow, and improve. Continuous learning keeps us relevant and effective to ensure our solutions remain on the leading edge of innovation. - Collaborate & Act as One Team: Diverse skills, ideas, and perspectives are our strength. Through open communication, shared goals, and a spirit of unity and mutual respect, we collaborate to achieve excellence, drive innovation, and propel our company forward as a cohesive force. LINQ's Marketing department is the creative engine behind our mission to empower K-12 districts. We are storytellers, strategists, and data enthusiasts who work together to share our vision with school districts across the US. From crafting compelling campaigns to building meaningful connections, we ensure our solutions reach the right people. Our team thrives at the intersection of creativity and analytics, combining big ideas with measurable impact. We're looking for a Senior Demand Generation Campaign Manager to build and run integrated campaigns that drive pipeline - across digital, email, webinars, and account-based programs. You'll partner closely with BDRs, Sales, Product Marketing, and RevOps to make sure the right buyers hear from us, the right leads get to Sales fast, and we learn something from every campaign we run. This is a hands-on role with one direct report. You'll own campaigns end to end - strategy, build, launch, optimize, report. You'll strike the right balance between being strategic and tactical, a coach and a player. You'll make an impact for LINQ and the customers we serve Primary Objectives : Drive qualified pipeline and revenue growth through integrated campaigns Improve funnel conversion and lead management in partnership with Sales and RevOps Build a measurement and optimization engine for repeatable, data-driven performance improvements

Responsibilities

• Integrated campaigns for our priority personas - Nutrition Directors, K-12 CFOs and School Business Officials, and HR leaders. You'll build campaigns that show up across email, paid, content, and events, not channel-by-channel programs.
• Account-Based Marketing (ABM) programs with sales: Build plays that engage the full buying committee in Target Accounts, and measure what actually moves the needle - from awareness through to pipeline generation to pipeline acceleration.
• Full-funnel campaign management: Define ICPs/segments, craft messaging and offers, develop landing pages and nurture streams, forecast spend and pipeline, and manage timelines from brief through post-mortem.
• Lead flow and handoff: Partner with BDR/AE leadership to define lead taxonomy and SLAs, support lead routing and scoring, improve MQL conversion, and ensure clean handoffs with feedback loops.
• Measurement & optimization: Own campaign and funnel analytics, set KPIs, instrument tracking, run A/B and multivariate tests, and optimize campaigns and programs to maximize ROI.
• Cross-functional collaboration: Work with Product Marketing, Content, Web, RevOps, and Sales to align priorities, launch GTM plays, and ensure consistent messaging across touchpoints.
• Budget & vendor coord

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