TikTok Shop Growth Leader - Touchland

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A collective energy and ambition. A place where you can make a real difference. We're a company that genuinely cares about our people, our products, our consumers and the environment. Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries. United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win. Job Description Church & Dwight is seeking a TikTok Shop Growth Leader - Touchland to join our team . This Touchland leader will own and scale our TikTok Shop business. This role will be responsible for the day-to-day management of TikTok Shop Seller Center, affiliate programs, product setup, promotions, and performance optimization. Work Environment This is a hybrid role in New York, NY or Ewing, NJ NYC requires in - person attendance on Mondays, Tuesdays, Thursdays, with remote work options on Wednesdays and Fridays. Ewing, NJ requires in - person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays. Role Accountabilities and Responsibilities Creator Recruitment & Onboarding Identify and recruit beauty and lifestyle focused TikTok creators who align with our brand voice and target audience. Build and maintain an active roster of relevant creators to support ongoing campaigns and product launches Onboard creators into the TikTok Shop Affiliate Program, providing guidance on product positioning, education, and affiliate best practices. Manage and scale the TikTok Shop Affiliate Program Set commission structures, affiliate incentives, and campaign offers Track affiliate performance and optimize for conversion and ROI Set up and maintain product listings, pricing, inventory, bundles, and promotions Manage order flow, fulfillment coordination, cancellations, returns, and customer issues Monitor account health, compliance, and policy updates Troubleshoot operational issues and work with TikTok support as needed Relationship Management Serve as the go-to contact for creators, talent managers, and agencies. Support creators in developing authentic content - tutorials, reviews, routines, and storytelling - that builds trust and drives conversions. Performance & Strategy Lead Growth: Own tarte's DTC business on TikTok Shops, delivering GMV and profitability targets Help Curate Assortments: Develop trend-savvy, strategic assortments tailored to TikTok Shops and future social commerce platforms Analyze & Forecast: Drive sales forecasting, inventory planning, and SKU optimization with data-backed insights. Own daily & weekly business recaps to C suite & cross-functional partners. Optimize Merchandising Calendar : Build weekly, monthly and seasonal plans that align with partnerships, influencer content, and viral opportunities Measure & Report : Leverage platform tools to track sales, marketing KPIs, and campaign effectiveness-sharing insights that shape brand strategy Platform Partnership: Liaise with TikTok and other platform account teams to unlock new initiatives, media programs, and affiliate strategies Trend Leadership : Stay ahead of TikTok/social commerce beauty trends and bring fresh, innovative ideas to the table Product content ownership : Own product page best practices (including surfacing insights from competitors) & project manage PDP content process Monitor affiliate performance metrics such as conversion rate, engagement, click-through, and GMV. Analyze data to identify high-performing creators, optimize campaign performance, and scale winning strategies. Collaborate on affiliate campaigns that align with Touchland consumer needs and hero product pushes. Identify opportunities to improve product performance and merchandising Support promotional calendars, flash sales, and TikTok-led moments Cross-Functional Collaboration Partner with e-commerce, brand marketing, and product education teams to ensure messaging consistency and product accuracy in creator content. Provide feedback to product development teams based on creator and consumer insights from TikTok trends. Stay on top of the latest beauty and lifestyle cultural moments, consumer conversations, and TikTok beauty trends to keep the brand relevant and competitive. This is a hands-on role for someone who understands both TikTok culture and e-commerce operations and knows how to turn creator-led commerce into a scalable revenue stream. Education and Experience Required: Bachelor's degree in marketing, Business, or related field 5+ years' experience; preferably with at least 2-4 years of experience in influencer marketing, social commerce, or affiliate management, ideally within the beauty industry. TikTok Seller Center & Affiliate Cen

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