Influencer Marketing Associate

Responsibilities

• Influencer Strategy & Program Management
• Support development and execution of influencer marketing strategies aligned to brand and business objectives.
• Manage influencer campaigns from planning through execution, optimization, and post-campaign reporting.
• Identify opportunities to scale high-performing creator partnerships and expand program reach.
• Partner closely with Paid Media, Brand Marketing, Creative, and Analytics teams to ensure alignment across campaigns and business priorities.
• Platform & Partner Management
• Own day-to-day relationships with key influencer platforms and partners, including ShopMy, LTK, TikTok, and agency partners.
• Manage platform budgets, campaign timelines, and promotional calendars.
• Evaluate new platform opportunities, tools, and partnerships to drive incremental growth.
• Ensure all partner deliverables are executed accurately and on schedule.
• Creator Relationship Management
• Build and maintain strong relationships with creators, managers, and agencies.
• Coordinate creator recruitment, outreach, gifting, contracts, briefing, approvals, and content execution.
• Negotiate partnership terms and ensure compliance with brand guidelines and FTC requirements.
• Support creator retention and long-term ambassador strategies.
• Performance Analysis & Reporting
• Monitor campaign performance and key KPIs including traffic, engagement, conversions, revenue, new customer acquisition, and ROI.
• Analyze creator, platform, and campaign performance to identify optimization opportunities.
• Develop recurring reports and insights for internal stakeholders and leadership.
• Partner with analytics teams to measure incrementality and broader business impact.
• Budget & Operations Management
• Track influencer spend, invoices, contracts, and campaign budgets.
• Maintain campaign documentation, reporting dashboards, and organizational processes.
• Ensure accurate forecasting and budget pacing throughout the year.

Requirements

• Required
• Bachelor's degree in Marketing, Communications, Business, or related field.
• 2-4 years of experience in influencer marketing, affiliate marketing, paid media, or digital marketing.
• Experience working with influencer platforms such as ShopMy, LTK, TikTok Creator Marketplace, or similar.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Analytical mindset with experience interpreting campaign performance and making data-driven recommendations.
• Excellent communication and relationship-building skills.
• Preferred
• Experience within retail, fashion, beauty, lifestyle, or consumer brands.
• Familiarity with affiliate marketing and performance-based influencer programs.
• Experience working with analytics and reporting platforms.
• Understanding of paid social amplification and creator whitelisting/boosting strategies.
• Benefits + Perks
• Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
• Associate Discount - We love our products just as much as yo

Benefits

Additional Information

Our Story J.Crew gets you dressed every day, for every occasion. Since 1983, we've been creating classics that feel familiar and refreshingly new, crafted with unbeatable quality and distinctive point of view-it's no wonder we've been in your closet for four decades and counting. Today, we continue to do the classics our way, inspiring not only how you shop but how you define your personal style. Our commitment runs deeper than just making great clothes-we're proud of our role in getting you dressed with confidence, character, and celebrating a distinctly American sensibility that makes us who we are. Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace. Influencer Marketing Associate Position Summary We are seeking an Influencer Marketing Associate to support and scale our growing influencer marketing program. This role will be responsible for managing day-to-day influencer operations, cultivating strategic partnerships, and driving performance across key influencer platforms including ShopMy, LTK, and TikTok. Reporting into the Paid Media team, this position plays a critical role in developing and executing influencer strategies that drive brand awareness, customer acquisition, engagement, and revenue growth. The ideal candidate is highly organized, analytical, relationship-oriented, and passionate about the evolving creator economy.

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