KAE Traditional Off Trade

Responsibilities

• WITH OUR CONSUMER AT THE HEART, YOUR KEY RESPONSIBILITIES WILL BE TO:
• Own the successful implementation of all trade activities and account management negotiations.
• Handle trade investment to register, track and control all activities driven with clients.
• Analyse key business data: -sales, margins, inventory, pricing, market trends - to generate actionable insights and propose short term solutions.
• Ensure excellent enforcement of our Execution Pillars: Distribution, Visibility, Quality, Price, Advocacy, and Promotion.
• Lead the execution of Bacardi's Local Commercial Plan ("BIM") on time and in full.
• Deliver results in both sell-in and sell-out through a deep understanding of customer needs, market trends and channel dynamics.
• Act as the main point of contact for assigned clients, building strong, long-term, Win-Win relationships.
• Communicate proactively with clients to improve services, solve operational issues, and identify collaboration opportunities.
• Develop and manage Joint Business Plans aligned with commercial priorities and Bacardi's targets.
• Track and analyse account performance to ensure forecast and budget delivery.
• Collaborate closely with Customer Marketing, Marketing and Commercial peers to strengthen in-store execution.
• Align brand activation and commercial initiatives, managing the assigned budget efficiently.
• Cultivate a strong Measure & Evaluation (M&E) culture.
• Analyse market data (e.g., ISCAM, SOV/SOM/SOVI) to identify opportunities and act.

Requirements

• THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY:
• 3-5 years of experience managing Key Accounts (Desirable Grocery Distributors) in the FMCG industry.
• Strong commercial acumen and consistent track record of business impact.
• Advanced analytical and decision-making skills, with experience interpreting SOV, SOM, SOVI, and Nielsen/ISCAM indicators.
• Proficient in tools such as Excel (intermediate+), Power BI, and commercial data platforms (e.g., PABIS).
• Excellent planning, negotiation, and communication skills.
• Ability to build trust and influence across internal and external stakeholders.
• Highly proactive, results-driven, and able to thrive in fast-paced environments.
• Fully fluent in Spanish; professional proficiency in English.
• Leadership and self-management skills to collaborate with a high-performing team.
• Proven capability to manage sell-in / sell-out dynamics , inventory levels and forecast accuracy in high-scale retailers.
• Trade investment and budget management skills.
• Data-driven approach to identify growth opportunities by brand, format and shopper mission.
• PERSONAL QUALITIES
• You lead with empathy, integrity, and a strong sense of ownership.
• You bring energy, curiosity, and a fearless mindset to everything you do.
• You thrive in team settings and help build a culture where people grow and win together.
• You are passionate about our brands, our consumers, and the legacy we are building at Bacardi
• LEADERSHIP AGILITY
• At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
• Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situati

Additional Information

WHAT DOES AN OFF TRADE KAE DO? As a KAE Off Trade, you will play a key role in accelerating Bacardi's growth by leading strategic partnerships with our wholesaler clients. You will create the legacy of Bacardi, strengthen customer engagement and execute world-class commercial strategies that directly shape how our iconic brands live and grow in the market. Your deep commercial expertise, analytical thinking, and collaborative spirit will be key to unlocking new opportunities and leaving a mark that lasts. ABOUT YOU - You have at least 3-5 years of experience managing Key Accounts (Desirable Groceries Distributors) in the FMCG industry, with strong commercial and negotiation skills. - You combine analytical thinking with a results-driven mindset and thrive in cross-functional, high-performance teams. - You communicate clearly, act with ownership, and contribute to a culture of excellence. ARE YOU READY TO EMBARK ON YOUR NEXT MOVE? - Do you dare to be different? - Are you willing to question, challenge and innovate in pursuit of excellence? - Can you work collaboratively and inspire others? - Are you ready to make your mark? Don Facundo Bacardí revolutionized the world of rums. As the cocktail industry continues to flourish every day, we strive to follow his legacy and delight the most demanding in the industry - our consumers! That's where you come in!

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