Enterprise Field Marketing Manager

Responsibilities

• From executive roundtables to industry-defining activations, you'll build a field marketing engine that opens doors, accelerates deals, and positions Axon as a category leader beyond public safety.
• If we win in the field-we win the market. This role owns that.
• Location: In Person 4 days per week - Boston, MA Scottsdale, AZ or Seattle, WA
• Reports to: Head of Enterprise Marketing
• Drive Axon's enterprise field marketing strategy, with direct accountability for pipeline generation and revenue influence
• Design and execute a portfolio of high-impact events and experiences-including owned events, executive engagements, industry conferences, and customer activations
• Lead expansion into retail and healthcare verticals, developing targeted programs that resonate with new buyers and use cases
• Partner closely with Enterprise Sales to align on target accounts, priority markets, and deal acceleration strategies
• Build account-based and executive-level experiences that drive meaningful engagement with key decision-makers
• Create standout, differentiated activations that break through traditional B2G/B2B noise and reflect the ambition of Axon
• Establish scalable frameworks and playbooks for field marketing execution across regions
• Identify high-leverage opportunities (major industry moments, launches, partnerships) and turn them into high-impact experiences
• Build strong relationships with customers, partners and internal stakeholders
• Own performance metrics-tracking pipeline, ROI, and engagement to continuously improve outcomes
• Leverage AI and emerging tools to enhance personalization, follow-up, and scalability of programs
• Manage vendors, agencies, and/or internal contributors to deliver high-quality execution at scale
• Act as a strategic advisor on how Axon shows up in-market across enterprise audiences
• What You Bring
• 4+ years of experience in field marketing or event marketing, with ownership of large-scale programs
• Proven track record of driving pipeline and revenue through events and field initiatives
• Experience supporting enterprise sales and account-based strategies
• Strong experience planning and executing high-quality, high-stakes events and activations
• Ability to break into new markets or verticals (retail, healthcare, or similar) and tailor strategies accordingly
• Creative, out-of-the-box ideas to field programs that capture attention, differentiate Axon and drive meaningful engagement with enterprise customers
• Ability to turn complex, technical solutions into compelling, real-world experiences
• Experience using data and insights to measure performance and optimize programs
• Familiarity with AI and emerging tools to enhance execution and personalization
• Strong cross-functional collaboration and stakeholder management skills
• High standards for execution, creativity, and detail
• Alignment with Axon's values: ownership, candor, curiosity, and a commitment to building trust in service of our mission to Protect Life
• Work Location
• Benefits that Benefit You
• Competitive salary and 401k with employer match
• Discretionary paid time off
• Paid parental leave for all
• Medical, Dental, Vision plans
• Fitness Programs
• Emotional & Mental Wellness support
• Learning & Development programs
• Employee Resource Groups (ERGs)
• And yes, we have snacks in our offices
• Benefits listed herein may vary depending on the nature of your employment and the location where you work.
• Axo

Benefits

Additional Information

Join Axon and be a Force for Good. At Axon, we're on a mission to Protect Life. We're explorers, pursuing society's most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast-paced, challenging and meaningful. Here, you'll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

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