Digital Optimisation Analyst

About the role

We're Sky, a leading media and entertainment company who connect millions with entertainment, sports, news and arts through innovative products and services. Working with us means you'll be bringing the joy of a better experience to more people, every day. All so we can do better and deliver better for our customers, colleagues and society. We ' re an equal opportunity employer and value diversity at our company. We're a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate . Please flag any adjustments you need as early as you can. Just so you know: if your application is successful, we'll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer. To be eligible for this role you are required to have the appropriate right to work in the UK. Please be aware Sky does not offer sponsorship for this position. To find out more about working with us, search #LifeAtSky on social media.

Responsibilities

• Lead digital optimisation across Sky Business platforms, owning the A/B testing framework, experimentation backlog, and CRO roadmap
• Use analytics and insight tools to identify opportunities, delivering data-led recommendations to improve traffic, engagement, and conversion
• Manage and optimise onsite journeys, content, and funnels to enhance customer experience (CX) and performance
• Collaborate with cross-functional teams (UX/UI, developers, product, marketing) to deliver measurable improvements in web performance
• Translate experimentation outcomes into clear recommendations, including impacts to SEO, paid media, and campaign effectiveness
• Champion a data-driven culture by evangelising analytics tools and ensuring tracking accuracy, including consent and privacy considerations

Requirements

• Proven experience in digital analytics, CRO, and optimisation (typically 5+ years in a similar role)
• Strong hands-on experience with tools such as Google Analytics, Adobe Analytics, GTM, and A/B testing platforms (e.g. Optimizely)
• Demonstrated ability to turn data into actionable insight, driving measurable improvements in conversion and engagement
• Solid understanding of SEO, paid media, digital marketing performance, and customer journey optimisation
• Experience working with developers, UX/UI teams, and presenting insights to stakeholders at all levels
• Excellent analytical, communication, and stakeholder management skills, with strong organisation and problem-solving capability
• Benefits and perks
• There's one thing people can't stop talking about when it comes to life at Sky: the perks . Here's a taster:
• Free Sky TV or NOW package , including Sky Sports and Sky Cinema
• Pension package with up to 9% employer contribution
• Private healthcare with mental health support
• Aviva Digital GP and dental insurance
• Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect
• Sharesave and Tech schemes
• A range of Sky VIP rewards and experiences
• How you'll work
• We've adopted a hybrid working approach to give more flexibility on where and how we work. The hybrid working expectations for this role are 2 days in the office per week.
• Your office base
• Livingston
• Sky Watermark is our central site for Livingston, sitting between Glasgow and Edinburgh. With vibrant office spaces, chill-out areas, and an onsite canteen, it's a great place to work and connect.
• The nearest train station is Livingston North. A Sky shuttle bus runs between the station and campus every 20 min ute s throughout the day. Plus, there's onsite parking available for cars, motorbikes and bicycles.

Benefits

Additional Information

We don't just believe in better. We make it happen. Better content. Better products. And better careers. Working in Tech, Product or Data at Sky is about building the next and the new. From broadband to broadcast, streaming to mobile, Sky Stream to Sky Glass, we never stand still. We optimise and innovate. We turn big ideas into the products, content and services millions of people love. And we do it all right here at Sky. Role/Team overview The Digital Optimisation Analyst is responsible for driving a high-performing, data-led digital experience across Sky Business platforms. The role focuses on turning user data into actionable insight, establishing meaningful performance metrics, and leading optimisation initiatives to improve reach, engagement, and conversion. Acting as a data evangelist, this role champions a culture of continuous improvement across customer-facing digital journeys.

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