Head of Product Marketing

About the role

We're hiring a Head of Product Marketing to lead the function responsible for helping customers understand, adopt, and get more value from Float's growing multi-product platform across the full customer journey. You'll report to the SVP GTM Strategy & Marketing and lead a team spanning product marketing, lifecycle marketing, and customer marketing, with a mandate that spans acquisition, launch support, product adoption and usage. This is a high-impact role at the core of the business. It offers the opportunity to refine Float's product narrative, strengthen adoption across the customer lifecycle, and enable Product, Sales, Customer Success, and Marketing to more effectively communicate and deliver the platform's value.

Responsibilities

• Refine Float's positioning and messaging so the multi-product platform story lands clearly across target audiences and ongoing launches.
• Build pre- and post-sale programs that improve product adoption and help customers realize more value across the customer journey.
• Partner with Product on launches, readiness, and activation so new products and features translate into customer understanding and usage.
• Equip Sales, Customer Success, and Marketing with messaging, playbooks, collateral, and activation tools that improve field effectiveness and adoption outcomes.
• Build customer programs such as advocacy and advisory motions that strengthen product adoption and the broader commercial flywheel.
• Use data, experimentation, and customer insight to evolve positioning, lifecycle strategy, and adoption programs over time.
• Lead and develop a high-performing team with high standards for ownership, clarity, speed, and modern AI-enabled workflows.
• About You
• Here's what sets you up for success at Float:
• You Put Customers First, Always. You anchor strategy in real customer pain, understanding, and value realization. You care about whether customers actually adopt and use what the business builds.
• You Act Like an Owner. You are comfortable owning outcomes, not just functions. You make hard prioritization calls, move quickly in ambiguity, and do what is best for the business.
• You Think Big and Move Fast. You can shape the longer-term product narrative while still building the systems, playbooks, and programs that move adoption now.
• You Constantly Learn and Grow. You are a strong market sensor who updates positioning, messaging, and strategy as evidence changes. You are practical and curious about how AI can improve leverage and quality in your work.
• You Raise the Bar. You hold a high quality threshold for strategy, execution, and talent. You do not settle for polished activity that does not move the business.
• You Win as a Team. You build trust and clarity across Product, Sales, CS, and Marketing. You can influence without authority and make cross-functional work better, not hea

Benefits

Additional Information

About Float Float is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, Float enables businesses to streamline financial operations and optimize cash flow, so they can focus on what matters most: growth. As one of Canada's fastest growing companies and top-rated startups in 2025 , 2024 and 2023 , Float is customer-obsessed, passionate and entrepreneurial, with a team that includes leaders from Uber, Stripe, Shopify, Top Hat, Ada, Doordash, Snowflake, and Wealthsimple. At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success. Our Product Float is Canada's complete business finance platform, combining modern financial services and software to help businesses spend, save, and grow. Trusted by 6000+ Canadian companies, Float provides high-limit corporate cards, automated expense management, next-day bill payments, high-yield accounts and fast, friendly support-all built in Canada, for Canada. Float is backed by world-class venture and fintech investors, including Growth Equity at Goldman Sachs Alternatives and OMERS Ventures, partners behind our $70 million Series B raise . Our team is a collection of ambitious, collaborative and mission-driven people from all walks of life but with one goal: helping Canadian companies not just survive but thrive. And we're looking for bold innovators to help shape the future of business finance in Canada. AI Use in Our Hiring Process We use technology, including artificial intelligence (AI), to support parts of our hiring process. This may include AI-assisted scheduling and candidate communications, and AI-generated interview notes, guides or summaries to help our team focus on the conversation. All hiring decisions are made by our hiring team.

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