Commercial Training Lead

About the role

Formerra is a preeminent distributor of engineered materials, connecting the world's leading polymer producers with thousands of OEMs and brand owners across healthcare, consumer, industrial, and mobility markets. Powered by technical and commercial expertise, it brings a distinctive combination of portfolio depth, supply chain strength, industry knowledge, service, leading ecommerce capabilities, and ingenuity. The experienced Formerra team helps customers across multiple industries to design, select, process, and develop products in new and better ways - driving improved performance, productivity, reliability, and sustainability. To learn more, visit www.formerra.com . Formerra leads in the market with the following key capabilities: Problem-solving mindset, based on ingenuity and backed by a skilled and experienced commercial team that brings differentiated insights across markets including healthcare, consumer, industrial and mobility Expansive material portfolio, including engineering thermoplastics and traditional polymers across leading material brands Integrated, long-standing relationships with leading, global suppliers Unparalleled and highly specialized technical, processing, and design support Regulatory-compliant material support and expertise P osition Overview The Commercial Trainer is responsible for developing and delivering comprehensive sales training programs to equip the sales team with the necessary knowledge and skills to effectively sell company services and solutions, meeting sales targets and exceeding customer expectations. This position requires extensive experience in the commercial sales field, strong instructional design skills, and the ability to mentor and coach sales representatives to elevate their performance. Essential Duties and Responsibilities: Needs Analysis: Conduct regular assessments of sales team performance to identify skill gaps and training needs. Collaborate with sales leadership to understand business objectives and prioritize training priorities. Curriculum & Skill Development: Design, develop, and maintain comprehensive sales training curriculum aligned with company sales strategy, product offerings, and market trends. Lead the development and roll-out of a comprehensive commercial new hire training program. This program should ensure that new employees understand company systems, processes, culture, and expectations. Ensure that employees develop necessary skills in using company tools, processes, and systems. This may involve identifying training needs, sourcing relevant materials, and engaging external partners or vendors for specialized training/programs. Develop and deliver specific training content for the sales team on the use of various tools and systems essential to their roles, such as Tableau and Salesforce, so that the sales team understands the processes and workflows required for successful engagement with customers and tracking sales metrics. Incorporate best practices in sales training methodologies. Regularly update training materials to reflect changes in products, sales processes, and industry regulations. Training Delivery: Facilitate engaging and effective sales training sessions for new and existing sales representatives across various delivery methods (in-person, virtual, blended learning). Travel is required as necessary to conduct in-person training. Conduct customized training programs for specific sales teams or individuals based on identified performance gaps. Deliver impactful presentations, utilizing visual aids and technology to enhance learning experiences. Create/manage roster of SMEs for specific training topics as necessary. Performance Coaching and Mentorship: Provide ongoing coaching and feedback to sales representatives on their sales skills, customer interactions, and performance metrics. Identify areas for improvement and develop personalized development plans for individual sales reps. Monitor sales performance data to identify trends and address training needs proactively. Evaluation and Measurement: Develop and implement evaluation metrics to measure the effectiveness of sales training programs, including pre/post-training assessments, knowledge checks, and sales performance metrics. Track key performance indicators (KPIs) to be developed with your manager. Make necessary adjustments to training programs based on evaluation results. Knowledge Management: Stay updated on industry trends, competitor analysis, and product developments to incorporate relevant information into training programs. Maintain a comprehensive knowledge base of sales training materials and resources. Stakeholder Management: Collaborate with sales leadership to align training initiatives with overall sales objectives and business strategy. Partner with subject matter experts across the organization to ensure training content accuracy and relevance. Communicate training updates and progress to

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