Associate Manager, Customer Marketing

About the role

The Associate Manager, Customer Marketing is responsible for shaping and executing Category and Channel Go-To-Market strategies for the Modern Trade channel. This role plays a critical part in driving category growth, in-store excellence, and shopper conversion for SC Johnson brands, ensuring delivery of Sales, profit, market share objectives. Essential Duties and Responsibilities: Strategy & Planning Lead channel-based growth strategies for Modern Trade, in close collaboration with Sales, Regional Marketing, and Sales Operations Translate category, brand, and shopper strategies into clear in-store execution plans (promotion, visibility, shelving, and merchandising) Support S&OP and forecasting process by providing grounded trade insights and execution feedback Commercialization & Execution Lead end-to-end in-store commercialization for new product launches and key initiatives , ensuring readiness across timing, tools, and execution quality Develop, deploy, and continuously improve in-store activation programs aligned with channel and customer needs Ensure flawless execution through disciplined monitoring, tracking, and post-activation reviews Insights & Performance Management Analyze performance data (sell-in, sell-out, promotions, distribution, visibility) and convert insights into clear action plans Utilize NielsenIQ and internal data to identify growth opportunities, risks, and optimization levers Track and evaluate effectiveness of in-store activities to ensure ROI and execution excellence Shopper & Category Leadership Build deep understanding of Modern Trade shopper behavior Lead category and customer thought leadership by translating shopper insights into actionable recommendations Drive in-store conversion through creative and disruptive in-store communication and visibility solutions Cross-functional Collaboration Act as a key connector between Sales, Marketing, Demand Planning, and external partners Enable Sales teams with clear execution guidelines, selling stories, and activation toolkits Required Skills / Experience / Competencies: A minimum of bachelor's degree in any major Minimum 3-5 years of experience in Trade Marketing / Channel Marketing within FMCG Strong background in Modern Trade / Key Account Sales Solid understanding of in-store execution, promotions, and retail operations Strong analytical capability with ability to translate data into insights and actions Hands-on experience with NielsenIQ Experience working in cross-functional, fast-paced environments Job Requirements: Permanent - full time job No relocation eligibility Benefits & Culture: SC Johnson is committed to providing a Great Place to Work for all its employees. Along with a competitive base salary, here are just some of the benefits you receive when joining the SC Johnson Family - Ongoing training and development Employee Committee that put on regular events, lunches, parties, fun days Family-owned company, with a family feel Be a member of a company championing a better world through sustainability and environmental protection measures Inclusion & Diversity We're a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive. We're committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion . Not ready to apply? Sign up for Job Alerts.

Additional Information

SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers - such as Raid®, Glade®, Ziploc® and more, in virtually every country around the world. Together, we are creating a better future - for the planet, for future generations and for every SCJ team member. Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.

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