Sr. Director, Product Marketing, Naturium

About the role

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it's a daily routine that nourishes your skin barrier over time. In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 29 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry. Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us Position Summary: The Senior Director of Product Marketing is a pivotal role within the Naturium marketing team. This position is responsible for the full funnel of global product marketing strategy, from building a long-term innovation roadmap through to executing go-to-market plans that drive brand growth and increase market share. It is essential this leader demonstrate key cultural practices of growth, positivity, honesty, curiosity, innovation, speed, agility and collaboration. Peer leadership is extremely important as this leader needs the collective support of the Naturium marketing, sales and product development organization to support their strategic vision. The base salary range for this role is listed above. Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.'s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications. Compensation components are subject to change at the company's discretion This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors' discretion. e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.

Requirements

• 12+ years of progressive experience in product marketing, brand marketing, innovation, or category management within beauty, skincare, personal care, or CPG industries
• Proven experience leading global product marketing strategy and innovation pipelines for high-growth consumer brands
• Deep expertise in skincare product marketing, including facial skincare, body care, lip care, and adjacent beauty/wellness categories
• Demonstrated success developing and executing full-funnel go-to-market strategies that drive brand growth, market share, and retail expansion
• Strong understanding of consumer behavior, market trends, competitive landscape, social listening, and white space analysis
• Experience partnering closely with Product Development, R&D, Regulatory, Sales, Creative, and Brand teams to bring innovation to market
• Proven ability to develop long-term innovation roadmaps grounded in consumer insights, retailer needs, and business objectives
• Strong strategic and analytical capabilities, including pricing strategy, assortment planning, portfolio management, and business forecasting
• Experience leading product positioning, messaging, storytelling, and marketing claims development in partnership with regulatory teams
• Exceptional cross-functional leadership skills with the ability to influence and align stakeholders across multiple teams and levels of the organization
• Strong executive presence with experience preparing and delivering business-critical presentations to senior leadership and board-level audiences
• Ability to thrive in a fast-paced, agile, and entrepreneurial environment while managing multiple priorities and deadlines
• Highly collaborative leadership style with demonstrated ability to build trust, inspire teams, and drive organizational alignment
• Strong business acumen with experience managing marketing investments and evaluating business performance metrics
• Passion for innovation, product development, and staying ahead of emerging trends within the beauty and skincare industry

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