Web Publishing, Content Governance & Analytics Specialist (2 Vacancies)

About the role

The Web Publishing, Content Governance & Analytics Specialist is responsible for the end-to-end operational integrity, governance, and performance of content across OTPP-owned digital channels. This role ensures that content is accurate, current, compliant, measurable, and scalable, supporting both human and AI-driven discovery. Who you'll work with The Web Publishing, Content Governance & Analytics Specialist will report to the Manager, Website Channel Management. This role partners closely with Content Strategy & Corporate Communications, Marketing Technology & IT, Legal, Compliance, and Risk, as well as business content owners across Marketing & Communications.

Responsibilities

• Web Publishing Operations (Enterprise Scope)
• Own and execute error-free publishing across all OTPP-owned digital channels, including:
• External website (OTPP.com)
• Corporate intranet
• OTPP-owned social platforms and distribution channels
• Responsibilities include:
• End-to-end content publishing using Adobe Experience Manager (AEM) and related Adobe platforms
• Ensuring all published content adheres to established editorial, brand, accessibility, legal, and compliance standards
• Managing publishing workflows, approvals, versioning, and release timing
• Performing rigorous quality assurance checks (content accuracy, metadata, tagging, links, accessibility, formatting)
• Coordinating publishing approvals across teams (Content, Communications, Legal, IT, Marketing Technology)
• Maintaining publishing documentation, playbooks, and standards
• Acting as a subject-matter expert on publishing best practices, platform capabilities, and operational efficiencies
• Content Governance & Lifecycle Management
• Serve as the content governance owner for a defined content portfolio, such as Investments, P&C and Financial Reporting.
• Responsibilities include:
• Establishing and maintaining content lifecycle governance (creation, review, refresh, archive, retire)
• Conducting regular content audits to identify:
• Outdated or inaccurate content
• Underperforming or duplicative pages
• Content misaligned to audience needs or strategic priorities
• Partnering with content owners to:
• Enforce review cadences
• Improve content quality and relevance
• Bringing forward evidence-based recommendations to improve clarity, relevance, and effectiveness
• Ensuring content remains current and compliant including but not limited to regulatory, legal, and financial disclosures
• Maintaining governance documentation and decision logs
• Content Analytics, Insights & AI Readiness
• Own content performance measurement and insight generation to inform continuous improvement and AI findability.
• Responsibilities include:
• Leveraging analytics tools to assess content performance, engagement, and discoverability
• Developing and maintaining regular reporting cadences (dashboards, insights, executive summaries)
• Translating data into actionable content recommendations
• Monitoring how OTPP content is surfaced, interpreted, and referenced across AI-driven tools and platforms
• Partnering with Marketing Technology and Analytics teams to:
• Ensure accurate data capture
• Improve tagging and measurement frameworks
• Identifying opportunities to improve:
• Content structure
• Findability
• Machine readability
• Long-term scalability for AI consumption
• Acting as a trusted advisor on content performance trends and risks
• Analytics capabilities included:
• Content effectiveness measurement
• Structured data and AI discoverability awareness
• Performance-driven governance decisions
• Complexity & Judgment
• This role operates with a high degree of independence, requiring sound judgment in:
• Publishing risk management
• Content governance decisions
• Performance interpretation and prioritization
• The incumbent must balance speed, accuracy, compliance, and strategic insight while operating in a fast-moving, multi-stakeholder environment.

Requirements

• 3-5 years of experience in enterprise web publishing, content operations, or digital content governance
• Deep expertise with Adobe Experience Manager (AEM) and enterprise CMS platforms
• Strong understanding of:
• Content governance models
• Editorial workflows
• Metadata, taxonomy, and structured content
• Hands-on experience with digital analytics tools (e.g., Adobe Analytics, GA, dashboards)
• Proven ability to translate data into clear recommendations
• Exceptional attention to detail and quality assurance discipline
• Strong written and verbal communication skills
• Familiarity with AI-driven search, discovery, and content consumption trends
• Experience supporting both external and internal digital channels
• Experience in Pension or institutional investment environments
• Due to the real-time nature of deals, announcements and other digital activity, the incumbent may be required to work outside regular business hours and perform overtime
• Accessibility and compliance awareness (WCAG)
• What we're offering
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Additional Information

We are hiring for two (2) vacancies for this role

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