VP, Experience

About the role

LIFE AT APPLY People are at the core of everything we do at APPLY. We provide you with modern tools, systems and approaches, value your time, safety, and health, and strive to build a work community where you can thrive and grow. Here are a few benefits we offer to support you: Agentic Delivery: Our people work in a modern way to deliver client outcomes. Broaden your skills on a range of engagements with international brands that have a global impact. An inclusive and safe environment: We're truly committed to building a culture where you are celebrated and everyone feels welcome and safe. AI & Strategic Upskilling: Accelerate your professional growth with generous training budgets and mentorship, with a specific focus on Agentic AI expertise and the critical human skills required for the future of work. Generous vacation policy: Work-life balance is key to our team's success, so we offer flexible personal time off (PTO); allowing ample time away from work to promote overall well-being. Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences. Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both. APPLY is a safe, respectful, and inclusive community where differences are celebrated. We are committed to equal opportunity and fostering a workplace where everyone belongs. Learn more in our Diversity, Equity, and Inclusion (DEI) section. For recruitment accommodations, please email careers@applydigital.com.

Requirements

• Experience & Leadership
• 12+ years in UX, product, or experience design disciplines, with significant time spent in a senior leadership role at a digital consultancy, agency, or product-led organization.
• 5+ years leading and developing multi-disciplinary teams of 15+ people, spanning both creative and product functions.
• Demonstrated track record of practice transformation, building processes, standards, and cultures that measurably improve both output quality and team health.
• Track record of leading complex, large-scale brand, experience, and technology projects for enterprise and brand-name clients.
• Proven experience managing and developing senior leaders and strong principal contributors.
• Commercial & Strategic Acumen
• Proven ability to own senior client relationships, building trust, navigating complexity, and expanding engagements over time.
• Experience actively contributing to business development (pitching, scoping, and pricing experience/product services in a consulting context).
• Strong financial literacy: Comfortable with budget ownership, utilization modeling, margin analysis, and pricing strategy.
• Experience identifying under-monetized services or developing entirely new products and services.
• Technology & AI Fluency
• Demonstrated ability to lead teams through technology transitions with clarity, purpose, and genuine enthusiasm.
• Experience with Agentic AI tools and workflows, or a well-documented history of rapidly mastering and applying emerging technologies in a professional context.
• A credible, current point of view on how Agentic AI changes the practice of experience design, product strategy, and the economics of delivery.

Additional Information

ABOUT APPLY APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com. LOCATION:APPLY is hybrid/remote friendly. The preferred candidate should be based in North America and able to collaborate with teams across ET, PT and GMT time zones.

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