Manager, Branding & Marketing

About the role

This is a Singapore-focused business development marketing role. You will own the relationship between marketing and the Singapore Business Units - understanding what each BU needs to grow, translating that into targeted acquisition campaigns, and activating the right partnerships and events to build brand presence and client pipeline. Your role is to understand CRM well enough to execute it intelligently - knowing what segments to target, what journeys to trigger, and how to connect your campaign thinking to the data layer - without running it yourself. The right person is energised by relationships and business outcomes, comfortable working across BU stakeholders and external partners, and understands that in Singapore, acquisition marketing is built on trust and relationships - not media spend.

Responsibilities

• BU Relationships &Brief Management
• Serveas the primary marketing contact for assigned Business Units - own therelationship, not just the brief
• Attend BU planning sessions and proactively identify marketing opportunities tied to business priorities
• Translate BU objectives into marketing briefs, campaign strategies, and measurable plans
• Manage expectations, timelines, and deliverables - ensure BUs see marketing as a partner, not a vendor
• Represent marketing's capabilities and limitations clearly so BUs brief appropriately
• Conduct market research and competitor analysis relevant to Singapore BU priorities -bring intelligence into campaign briefs, not just execution
• Track Singapore market trends, competitor activity, and audience behaviour to inform campaign positioning and timing
• Acquisition Campaigns
• Own end-to-end campaign delivery for key acquisition-focused initiatives - from strategy to post-campaign analysis
• Work with CRM, content, and digital channels to build integrated campaigns with consistent messaging
• Set campaign KPIs upfront and report against them - leads generated, conversion rates, cost per acquisition
• Run Retail Equities marketing including investor campaigns, events, and co-branded activations
• Manage campaign budgets and timelines - track spend against plan and flag variances early
• Events & Brand Visibility
• Lead event strategy for BU-relevant activations - from concept through to post-event reporting
• Manage event logistics in partnership with internal stakeholders and external vendors
• Ensure events are tied to measurable acquisition or engagement outcomes, not just brand presence
• Manage the Beyond the Boardroom programme and similar thought leadership initiatives, using them as intelligence-gathering opportunities to understand market sentiment and competitor activity
• Digital & Social Media (Supporting Channel)
• Support campaign amplification across social media channels - coordinate with the content team on Singapore-specific posts tied to campaign launches, events, and partnerships
• Provide Singapore BU context to the content team for social media messaging - ensure campaigns reflect local market nuance
• Monitor social performance of Singapore campaigns and feed insights back into campaign planning
• Manage campaign budgets for Singapore initiatives - track spend against plan, flag variances early, and report on cost-per-acquisition
• Job Requirements:
• Has owned acquisition or lead generation targets with measurable outcomes - not just executed briefs
• Working knowledge of CRM-led campaign execution (SF, HubSpot, or similar) - able to collaborate with a CRM/MarTech team effectively
• Understands how CRM segmentation, journeys, and triggers work - enough to shape acquisition briefs with the MarTech team, not just hand them over
• Data-literate - comfortable reading CRM reports and campaign analytics to brief and adjust campaigns
• Commercial mindset - understands how marketing activity connects to client acquisition and revenue in a Singapore context
• 5-8 years working experience with direct BU or client-facing exposure
• Bachelor's degree in a related field
• Strategic& Commercial Mindset
• Creativity& Innovation
• Communication& Influence
• Execution& Organisation
• Leadership& Ownership
• Customer-Centricity
• Digital& Growth Orientation

Additional Information

Company Overview CGS International Securities Pte. Ltd. is a leading integrated financial services provider in Asia, offering equities trading, wealth management, investment banking, and more across 15+ countries. Trusted by over 15 million customers globally with strong ASEAN and global insights.

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