Director of Analytics

About the role

This is Minno's first embedded analytics hire - and one of the most consequential roles we're making as we scale toward becoming the category-defining platform for Christian kids and families. You will build the analytical backbone of the entire company from the ground up. You'll partner directly with the CEO, CFO, CMO, CCO, CTO, and CPO to transform data from across our growing platform into clear, trusted intelligence that drives every major decision - from content investment to marketing spend to platform strategy. What makes this role different from a typical analytics hire is the way decisions are made here. When you bring a finding to light, it gets acted on. Our CMO wants to be taught, not just served. Our CFO presents analytical models directly to the board. Your work will shape what Minno does, not sit in a reporting system nobody reads. This role starts as a high-impact individual contributor. As Minno scales, you'll have the opportunity to build and lead a small analytics team - this is a foundational role in the company we're building, not a seat at the end of a long table. Why Content Analytics and Children's Data Privacy Matter Here Minno operates at the intersection of three hard problems: content, kids, and subscriptions. We produce and distribute original children's programming across our own streaming platform, YouTube (1.1M+ subscribers), and third-party distribution partners. Understanding which content drives engagement, retention, and long-term subscriber value - not just which content is most expensive to produce - is the central analytical challenge of this business. Content analytics is the hardest of our three analytical verticals to hire for. Marketing attribution and product analytics are learnable. Content analytics requires intuition built from experience - knowing how to evaluate the value of a piece of content, how to model the relationship between content investment and subscriber behavior, and how to advise a creative team with data they actually trust. Because our audience is children, every analytical system you build must be designed within the constraints of COPPA (Children's Online Privacy Protection Act) and its global equivalents. This isn't a checkbox compliance exercise. It shapes what data you can collect, how you can model behavior, how you work with third-party platforms, and how you architect everything from your data warehouse to your reporting layer. If you've navigated children's data privacy in a product analytics context before, you know what this means. If you haven't, this role will require you to learn it fast - and we'd rath

Benefits

Additional Information

About Minno Minno is a global media and technology company based in Nashville, Tennessee, on a mission to help kids and families experience Jesus every day through media and technology. Founded in 2019, Minno is building the most trusted Christian media brand for the next generation. Through our streaming platform, original programming, publishing, and digital presence, we spark children's curiosity about God and the Bible, support parents, and create joyful, lasting faith experiences for families worldwide. We're a fast-growing startup - powered by a mission-driven team with experience at Amazon, PBS KIDS, Duolingo, Disney, DreamWorks Animation, Noggin, and leading studios and startups. Our growth has placed us in the top 1% of direct-to-consumer subscription businesses, and we are scaling rapidly following the close of our Series A round, led by Konvoy Ventures. Minno is a Nashville-based global media company serving Christian kids and families through: Minno Kids: Our flagship ad-free streaming platform experiencing triple-digit growth Minno Originals: Award-winning original programming including "Laugh and Grow Bible for Kids" and "Young David" YouTube channel : The fastest-growing Christian kids' channels with triple-digit year-over-year growth Minno Press : Our successful publishing unit behind bestselling children's titles, including the award-winning "Minno Laugh & Grow Bible for Kids." We differentiate ourselves through creative excellence, faithful curation, parent partnership, and a global vision that honors the diversity of the Church. Minno is a public benefit corporation, and our mission fuels everything we do. Minno uniquely differentiates itself by promising: Experiential Excellence: Top-tier quality that changes expectations and raises the bar for Christian content. Safe Entertaining Christian Content: Kid-friendly, entertaining, engaging, age-appropriate, and Biblically aligned content. Practical Faith Support: Resources that cultivate faith, invite conversation, and foster spiritual growth. Values the Global Church: Honoring the diversity of the global church and people as image bearers of God. As a public benefit corporation, Minno is committed to helping kids and their families experience Jesus every day through media and technology. This mission drives everything we do.

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