Sales and Marketing Manager

Responsibilities

• Sales & Business Development
• Develop and implement sales strategies to achieve monthly and annual revenue targets.
• Identify and secure corporate clients, event bookings, private functions, catering opportunities, and group reservations.
• Build and maintain relationships with corporate partners, schools, community organizations, and nearby businesses.
• Generate new business through networking, referrals, and strategic partnerships.
• Prepare sales proposals, quotations, and promotional packages.
• Monitor competitors and recommend strategies to maintain market competitiveness.
• Marketing & Brand Management
• Plan and execute marketing campaigns to increase customer traffic and sales.
• Strengthen and maintain The Bark Cafe's brand identity across all marketing channels.
• Organize seasonal promotions, festive campaigns, product launches, and special events.
• Coordinate marketing materials including brochures, banners, menus, and promotional collateral.
• Ensure consistent branding throughout all customer touchpoints.
• Digital Marketing
• Manage the café's social media platforms, including Facebook, Instagram, TikTok, and other relevant channels.
• Develop engaging content such as photos, videos, reels, stories, and promotional posts.
• Create and maintain a monthly social media content calendar.
• Plan and manage paid digital advertising campaigns on Meta, Google, TikTok, and other digital platforms.
• Monitor campaign performance and optimize advertising budgets to maximize return on investment (ROI).
• Coordinate influencer collaborations and user-generated content campaigns.
• Manage online reputation by responding to customer reviews and inquiries professionally.
• Update website content, online menus, and promotional information where applicable.
• Improve search engine visibility through basic SEO practices and Google Business Profile optimization.
• Monitor website and social media analytics to evaluate marketing effectiveness.
• Customer Engagement & Loyalty
• Develop customer loyalty and membership programmes.
• Manage email marketing campaigns and promotional newsletters.
• Gather customer feedback and recommend service improvements.
• Implement customer retention strategies to encourage repeat visits.
• Maintain strong customer relationships through timely communication and personalized marketing initiatives.
• Events & Promotions
• Plan and coordinate in-house events, themed nights, live entertainment, pet-friendly activities, and community engagement programmes.
• Work closely with operations to ensure successful execution of promotions and events.
• Develop sponsorship and partnership opportunities with complementary businesses.
• Market Research & Analysis
• Conduct market research to identify industry trends and customer preferences.
• Monitor competitor pricing, promotions, and marketing activities.
• Analyse sales performance and marketing campaign results.
• Prepare regular reports on sales performance, customer acquisition, marketing ROI, and campaign effectiveness.
• Budget & Administration
• Prepare and manage the annual marketing budget.
• Negotiate with advertising agencies, suppliers, and media partners.
• Ensure marketing expenditures remain within approved budgets.
• Maintain proper records of campaigns, contracts, and marketing assets.
• Team Collaboration
• Work closely with the Operations, Kitchen, and Front-of-House teams to align marketing initiatives with business objectives.
• Coordinate with graphic designers, photographers, content creators, and external marketing agencies when required.
• Provide marketing support and training to staff participating in promotional activities.

Requirements

• Bachelor's Degree or Diploma in Marketing, Business Administration, Hospitality Management, or a related discipline.
• Minimum 3-5 years of experience in sales and marketing, preferably in the F&B or hospitality industry.
• Strong knowledge of digital marketing, social media management, SEO, SEM, and paid advertising.
• Experience with Meta Ads Manager, Google Ads, Google Analytics, Canva, and content creation tools is an advantage.
• Excellent communication, negotiation, and presentation skills.
• Strong analytical, organizational, and project management abilities.
• Creative mindset with a passion for branding and customer engagement.
• Ability to work independently and manage multiple pro

Additional Information

Sales & Marketing Manager (Digital Marketing Included) Job Scope Position Sales & Marketing Manager Reporting To General Manager / Director Job Summary The Sales & Marketing Manager is responsible for developing and executing strategic sales and marketing initiatives to increase revenue, strengthen brand awareness, attract new customers, and build long-term customer loyalty. The role oversees both traditional and digital marketing activities while identifying business opportunities, managing promotional campaigns, and enhancing the café's online and offline presence.

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