Product Manager

Responsibilities

• Strategic Planning & AOP Support - Strategic Market, Customer & Competitive Analysis,
• Develop a thorough understanding of the overall market, including overall size/growth by submarket & applications, industry trends/landscape, competitive & customer insights.
• Lead efforts in supporting the development of strategic plan & AOP including a detailed assessment of market, competition, customer/ business growth plans and specific levers driving topline revenue and operating profit for the product platforms.
• Formulate Strategy & Opportunity
• Develop multigenerational Product Line Roadmaps and secure cross-functional leadership consensus and buy-in on prioritization of initiatives, scope, and investments needed.
• Lead voice of the customer (VOC), primary and secondary research to facilitate the development of product strategies, product plans, and identification of new products and service opportunities.
• Identify and lead strategic projects to evaluate and provide strategic direction for innovative growth opportunities that leverage technology trends (e.g. IoT connectivity), market trends, and integrated solutions.
• 80/20 Complexity Reduction, Strategic Pricing, Mix Up, Demand Shaping & Sales Funnel Development
• Drive portfolio simplification & complexity reduction for margin expansion using core 80/20 principles.
• Lead strategic marketing and sales efforts in funnel development for new and existing products.
• Drive strategic price positioning and value pricing efforts to drive margin expansion.
• Drive product mix shift and demand shaping strategies to expand margin.
• Manage New Product Introductions from Concept Development To Commercialization
• Lead VOC to identify market requirements and trends to drive continuous improvements and to identify product enhancement opportunities.
• Lead cross-functional new product development teams & all aspects associated with the product definition, product development, pricing, market introduction, sales tools, and promotion plans.
• Drive PMO to lead NPD Stage-Gate processes to launch new products from concept to full commercialization.
• Working closely with Finance, leading the development of the pro forma with complete financial analysis and sales forecast for all proposed new products.
• Develop the positioning strategy of all products and services considering the price, volume, share, and profitability.
• Partners with Engineering and operations leaders in prioritization and scoping of critical product development projects. Ensures product development meets customer expectations and timelines.
• Go-To-Market Execution & Launch
• Lead marketing to develop and deliver training materials for BU to support training programs.
• Lead subject matter experts for assigned products to support internal team, field sales, distributors and end users.
• Partner and collaborate with sales and commercial leaders to identify growth opportunities and drive new product customer penetration.
• Drive the marketing communications team to develop appropriate collateral support for catalogs, launch kits, competitive alerts, sales communications, instruction sheets, etc. ensuring a successful commercial launch.
• Portfolio Lifecycle Management, SIOP & Working Capital Optimization
• Lead all product line marketing-related activities and champion cross-functional activities to maximize overall product line performance including revenue growth, margin improvement, cost reduction, quality and delivery.
• Manage and oversee product specification, cost, quality, delivery, and data integrity for the business unit.
• Monitor and assess competitive products and programs and as a result develop and implement proactive strategies to strengthen the product line's competitive edge.
• Evaluates assigned portfolio for obsolescence and communicates recommended product replacement.
• Active participation in SIOP process, providing guidance on new product demand streams, relevant mix shifts, product life cycle events, in alignment with defined process needs.
• Collaborates with internal business partners to ensure alignment on demand forecast, manufacturing plans, new product introductions, supplier performance and other related opportunities.
• PROFESSIONAL EXPERIENCE/QUALIFICATIONS
• Bachelor's degree in engineering, operations, business/marketing, MBA strongly preferred.
• Minimum 5 years of Product Management, Marketing, Strategy, Engineering, Business Development or related experience.
• Demonstrated strategic decision-making skills regarding pricing, customer problems, SIOP forecast/inventory, make-buy decisions, and similar business-related concerns.
• 80/20 complexity reduction and simplification experience.
• Strong leadership skills with the ability to communicate, interact, and influence at all levels of the organization to drive results.
• Strong organizational and problem-solving skills.
• Proven ability to develop trusted, respectful relationships internally and externally.
• Excellent presentation, verbal, and written communication s

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Company Intel

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