Channel Strategist

About the role

The Channel Strategist is a highly cross-functional role and partners closely with Channel Cross Functional, Partner Communications, Services, Brand Strategy, Sales, Interactive and Creative teams to identify and develop effective and innovative work that solves marketing and business challenges. As a world-wide Channel Strategist, this role focuses on designing initiatives that begin in the US, and scale to partners in markets around the world. It will cover both hardware and services lines of business, with strategies expressed through the full spectrum of marketing: content and campaigns, online experience, e-commerce, advertising, media, social, in-store and CRM. This is a partner-facing role involving regular collaboration with key external partners.

Responsibilities

• Partnering with Partner Comms, Channel, Services, Brand, Creative and Interactive teams to drive innovative, effective and world-class creative work
• Collaborating within the organization to gather insights and develop clear and actionable briefs across a range of creative and strategic outputs including connections, UX, in-store experience, comms and brand
• Conducting research and connecting teams to develop strategic opportunities in channel, covering business and brand goals, relevant context, key insights, prioritized focus areas and KPIs and measurement
• Implementing measurement frameworks and ways to analyze and optimize the success of initiatives
• Leading workshops and strategic conversations (internal and external) that include, amplify and align disparate points of view to find shared areas of focus
• Building relationships and demonstrate influence with diverse and senior stakeholders
• Supporting initiatives across the organization that extend into channel with strategic insights to enable their value and success
• Leading cross-functional annual planning to define opportunities in channel that support product and services growth

Requirements

• Experience working with retailers and delivering strategy for e-commerce and social platforms, either in-house or in an agency capacity
• History of working in a strategic role in-house, preferably for a global brand with similar channel initiatives
• Strong ability to connect dots and quickly identify the correct strategy, especially when there are many possible options
• Highly collaborative with the agility to lean into and build on diverse viewpoints
• 10+ years experience in a strategic role at a brand or agency
• Deep understanding of current full-funnel brand, marketing and customer experience approaches, including digital and traditional
• Proven track record of connecting business and marketing objectives with effective customer-facing solutions
• Strong communication skills, with the ability to write and deliver a clear and actionable brief
• Experience in understanding, interrogating and distilling data and insights from a broad range of sources
• A bold, entrepreneurial mindset with the curiosity and drive to pursue new opportunities
• Skilled at creating clarity and alignment with senior and cross-functional team members, across both internal and partner organizations
• Ability to travel to Los Angeles, California on a monthly basis
• Pay & Benefits

Additional Information

Marcom is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products and services. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Channel & Partner Strategist (US) plays a vital role in shaping how we show up within our US partners' marketing, advertising and customer experience to drive engagement with our products and services. They will combine a deep understanding of brand and business opportunities both within Apple and our partners' organizations , along with consideration for customer needs throughout their journey, to develop initiatives that drive ours and our partners' business.

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