Digital Executive

About the role

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . More about the role: We are looking for a passionate Digital Executive professional to join our team in Madrid.

Responsibilities

• Create, manage, monitor, and coordinate content plans for clients' social media channels, also managing social media communities.
• Collaborate with other teams across the agency on integrated communication plans and digital strategies for current and potential clients.
• Use digital tools and platforms to extract and analyse data from social media and websites, creating social media performance reports.
• Ensure the quality of content (video, social, editorial, web) and the effectiveness of social media, engagement, and paid media strategies, working closely with design and edition teams to develop creative materials.
• Help clients to create and plan social media strategies.
• Experience that contributes to success:
• 1-2 years of previous experience in a similar role.
• Excellent spoken and written Spanish and English is a must (C1-C2).
• Ability to turn insights and creative ideas into strategies, stories, and content that drive awareness, engagement, and advocacy.
• Experience in managing social media accounts either in an agency or in-house (corporate communication experience is a plus).
• Ability to work on campaigns involving content creators and digital influencers.
• Experience in managing paid social media campaigns.
• Knowledge of digital marketing, email marketing, SEO, digital analytics, AI and design/editing tools.
• Proactivity, solutions-orientation, and ability to thrive in cross-functional teams and dynamic environments.
• #LI-PS1
• You belong at Burson:

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