Category Manager, Kroger

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Since 1869, we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao's Homemade, Snack Factory, Snyder's of Hanover. Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell's... Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell's offers unlimited sick time along with paid time off and holiday pay. If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell's has a variety of Employee Resource Groups (ERGs) to support employees. Category Manager, Kroger How you will make history here... Imagine ...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process. We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture. We are looking for an individual who enjoys working in a fast-paced, team-oriented environment, likes to be challenged, and values the opportunity to make a difference. What you will do... General Summary: As a member of the Campbell Snacks Category Management Team, the Kroger Category Manager will be responsible for driving both strategic and tactical thought leadership with the retailer. This role is accountable for delivering against team growth objectives , partnering on category reviews, leading monthly performance tracking, and serving as a trusted advisor to Kroger. The individual will collaborate closely with key retailer decision-makers to align on business priorities, identify insight needs, and uncover whitespace opportunities that advance Campbell Snacks' strategic partnership with Kroger. Proficiency in point-of-sale data and analytical tools is essential to developing clear, actionable category recommendations and achieving success in this role. PRIMARY RESPONSIBILITIES Proactively develop collaborative relationships with Kroger to be viewed as a trusted resource for category insights and objective growth opportunities Actively advise retailer partners on category and shopper-centric opportunities to grow market share Support the development of category strategy and assist the customer with integrated category strategy development Support strategic and tactical recommendations on Distribution, Shelving, Merchandising, and Pricing (DSMP) goals to improve overall category performance Build multi-year category growth strategies aligned to Kroger business objectives and Campbell Snacks brand priorities Identify category white space opportunities and provide actionable recommendations to the Kroger buying team Insights & Analytics Mine syndicated data ( Circana /IRI, Nielsen) and retailer-specific 84.51° Stratum / OnDemand data to generate category-level insights and performance reporting Conduct shopper segmentation, basket analysis, and purchase behavior studies using 84.51° Stratum Build compelling, story-driven presentations with clear data visualization Develop customer-specific presentations of relevant consumer insights, competitive responses, and new item /category selling strategies Lead comprehensive planogram insights and assortment analysis to identify and drive strategic sales opportunities Use JDA/Blue Yonder space management tools to create compliant, shopper-centric planograms Actively lead and participate in line reviews, recurring customer category reviews, JBP plans, and Top-to-Top meetings Align closely with the Campbell Snacks Kroger Sales team to integrate category insights into joint business planning (JBP) processes Develop strong working relationships with category leadership, buyers, and cross-functional departments JOB COMPLEXITY The Kroger Category Manager will work with buyers, insights teams, and senior leaders with the goal of driving strategic category direction. This role requires professionalism, executive presence, and the ability to balance customer and Campbell Snacks priorities daily Works with cross-functional groups including the retailer, internal customer team(s), and World

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