Customer Experience, Product Marketing Manager, Security and Observability

About the role

As a Product Marketing Manager focused on security and observability services at Cisco, you will integrate deep market insight and technical acumen to drive product positioning, messaging, and go-to-market execution. Your goal is to ensure Cisco's offerings are understood, wanted, and adopted by our target audiences.

Responsibilities

• Scope: Lead marketing for multiple products and/or services within a portfolio.
• Go-To-Market (GTM) Strategy & Execution: Lead the orchestration of multi-channel GTM campaigns, major launches, or solution-level initiatives.
• Positioning, Messaging, and Content: Develop and own messaging frameworks and narrative arcs for multiple products and/or services within a portfolio. Tailor content by persona/vertical (e.g., CIO, CISO, Practitioner) and buyer journey stage. Prepare presentations, demos, briefs, and other marketing/sales collaterals as needed.
• Sales, Partners, and Field Enablement: Support enablement programs with certification paths. Partner with sales leadership to address gaps and track impact, such as pipeline and win rates.
• Market, Customer & Competitive Intelligence: Synthesize multi-source insights (including usage data, surveys, and analyst notes) to flag trends. Recommend specific shifts to positioning, messaging, pricing, or program focus based on these insights.
• Stakeholder & Cross-Functional Collaboration: Lead and support cross-functional initiatives (launches, events, digital journeys, competitive plays). Escalate trade-offs and secure alignment on scope, sequencing, and resourcing.

Requirements

• Bachelor's degree
• 7+ years of related experience.
• Demonstrated experience creating product vision/direction via compelling positioning and messaging.
• Strong organizational and analytical skills, excellent written and oral communication skills, including experience in sales discussions.
• Strong ability to influence and work cross-functionally.
• Strong domain and technical knowledge of security services and products.
• Exceptional writing and presentation skills.
• Skilled in applying AI tools and prompt engineering best practices to optimize daily tasks and improve individual and team output.
• Desired but not required
• Previous experience in IT Security and Observability B2B marketing
• Ability to deliver results in global, matrixed environments comprised of internal and external stakeholders
• Ability to travel domestically and internationally ~25% of the time
• Professional and technical certifications in product marketing, AI, or Security (e.g. CCNA, CCST)
• #WeAreCisco (This is the Standard and cannot be changed)
• #WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.
• Why Cisco?

Benefits

Additional Information

The application window is expected to close on: 07/10/2026 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received . Title: Customer Experience, Product Marketing Manager, Security and Observability Meet the Team The Customer Experience (CX) Marketing team's role is to differentiate and elevate Cisco as an advanced customer experience that is personalized, proactive, and predictive. The Product Marketing team has a mix of high-performing product marketers and go-to-market strategists, encompassing experience across positioning, messaging, content strategy and development, launch execution, and competitive analysis.

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