Business Intellegence Analyst

Requirements

• Experience in data data visuualization, preferably handling advertising media or marketing data
• Professional experience with business intelligence tools, preferably Microsoft PowerBI
• Analytically minded, enabling you to understand and overcome technically complex challenges, and to tell compelling stories with data
• Experience in designing or maintaining taxonomy-based data operations
• Strong organizational skills and attention to detail, including the ability to manage multiple tasks in an autonomous way
• Strong spoken and written communication skills, ensuring your thoughts and needs are heard and understood
• An ability to demonstrate a passion for the digital marketing ecosystem, and an understanding of the role that data plays within it
• Delivers best results when working in a team environment, and an ability to partner effectively with people of varying degrees of technical capability
• Desirable
• Previous experience working with data and technology
• Experience with digital marketing platforms and the data they generate, in particular Google Marketing Platform, Facebook, Tiktok etc.
• An understanding of how data is tracked and exchanged in the process of digital advertising (e.g. role of ad servers and other third-party tech vendors)
• Experience using or building reports with business intelligence software, ideally Microsoft PowerBI
• Work experience within a marketing organization, preferably at a media agency or related company (e.g. publisher, ad tech, client marketing org)
• Life at WPP Media & Benefits
• Our passion for shaping the nex

Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 1371 - BI Analyst Role Summary and Impact This role will serve as a data visualization expert on a BI and engineering team assigned to one of WPP's major global clients, who will be building and maintaining a global data warehouse, taxonomy management and data checker tools, automated reports, and data provisioning applications to ensure that media and marketing stakeholders the world over will have access to the right data and insights to inform their marketing decisions. WPP has developed the Measure platform, a stack of standardized technologies (Adverity for collection, DBT for modelling, Google Cloud Platform for orchestration, computing, and storage, and Microsoft PowerBI for visualization) and templates to speed the deployment and simplify support for automated reporting and analytics tools. The Measure platform will be utilized along side a third party taxonomy management tool, Accutix, to ensure the quality and availability of media performance data and campaign meta data for all WPP teams working on this account. The team's primary responsibility is to build and maintain a global Measure-based reporting solution, leveraging existing templates where applicable and building custom collectors, data models, cloud architectures, and/or visualizations when required. The team will automate the collection and transformation of disparate marketing data into a single source of truth, continually improving it to incorporate new data sources, and to derive new insights, to support ever-evolving business demands. As a BI Analyst, Data Visualization, your primary responsibilities will include the upkeep and light redesigns of existing Microsoft PowerBI dashboards, ensuring that the taxonomy management tool is up to date, aiding the engineers in light technical work collecting and transforming datasets. Some of the things we'd like you to do: Design and maintain rich, useful media campaign performance dashboards in Microsoft PowerBI Coordinate with data engineers on the development of data views for use in dashboards Build and maintain prototype dashboards' visuals and semantic layers Lead UAT processes for revised prototype dashboards, presenting features to and collecting feedback from internal and client-side stakeholders Update dashboards per client-prioritized feedback Work with team leadership and WPP OMS teams to include dashboards in agency 'operating system' Develop technical and training documentation for media, analytic, and technical audiences Participate in training sessions for the launch of dashboards Coordinate with single-region focused campaign analytics and technical teams to aid in local-market customization efforts Gather, vet, and manage changes to the global taxonomy

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